TS: Vodacom has been a major partner when it comes to the rollout of devices, offering certain phones on an exclusive billing. Will HMD Global look to expand its level of exclusivity in 2018?
SD: Given the size of Vodafone on a global scale, and the opportunities they afford, making certain devices exclusive made sense at the time, especially when factoring in negotiations and deployment.
If we look at the Nokia 8 as an example, we gave Vodacom time to market which ended on the 31st of October, and now it's been opened to the rest of the market in South Africa. Given the fact that Vodacom has a lion's share of the market locally, as well as being strong in both postpaid and prepaid areas, made them the right carrier to go with in that instance.
Is it something we're going to look at moving forward? Probably not, as it creates complexity. You have customers out there that aren't with Vodacom, so how do you cater to them? Furthermore, what are you doing by potentially offering exclusivity elsewhere?
It's a difficult situation to juggle, but I think going forward, it will likely be looked at more sensitively.