Vanashree Pillay is the executive head of corporate communications at Cell C where she is responsible for driving the company’s corporate reputation management strategy. Prior to this she was head of communications at Alcatel, where the challenge was profiling a company that is one of the biggest in its industry in Europe whilst being a relatively unknown brand in South Africa. Coming from a journalistic background, she has extensive knowledge in the field of media relations as well as building and changing cultures within an organisation through internal communications. Pillay’s career achievements range from covering breaking stories to designing successful company-wide change management initiatives.