In a rare bit of genuine humour from a supermarket giant, Sainsbury’s has taken to social to rebrand its vegan cheese offering as ‘Gary’, following an angry customer’s Facebook soliloquy that lambasted the grocer for branding its new coconut-based foodstuff a cheese.
The self-proclaimed “real cheese fan” expressed their opinion that “CHEESE IS NOT MADE WITH COCONUTS” on the social platform and suggested that Sainsbury’s “call it Gary or something don’t call it Cheese because IT’S NOT CHEESE!!!!!!” [sic].
As the internet jumped on-board with the idea of rebranding all vegan cheese Gary through the medium of meme and an official Change.org petition, AnalogFolk worked with its client team at Sainsbury’s to develop their own social response.
