- Sending a MMS cost the same as a SMS. This is a very important factor. Over the season we will see gazillions of SMS's, why not make some of those MMS's? Much more fun at the same price.
- We specifically targeted (as best as we could determine), 'new' MMS users, i.e. SIMs and handsets that have not sent MMS in the past. There are millions of them.
Didn't realise the cost was the same. Hmm. Makes it a bit more useful.
I have actually sent a few MMS'... back when I was on prepaid
Thanks a lot for looking into this.