Vodafone plans carrier-level user tracking for targeted ads

MoHaG

Senior Member
Joined
Mar 28, 2005
Messages
522
Reaction score
157
Location
Centurion
It might make sense to start avoiding Vodacom... (If they can test it in Europe with GDPR, chances are that our legislation won't prevent it, even if it was actually enforced)
https://www.bleepingcomputer.com/ne...carrier-level-user-tracking-for-targeted-ads/
The mobile carrier plans to assign a fixed ID to each customer and associate all user activity with it. The ID will be based on a number of parameters, so that the system will be able to maintain persistence.
Then, the mobile ISP creates a personal profile based on that ID and helps advertisers serve targeted ads to each customer without disclosing any identification details.
 
Top
Sign up to the MyBroadband newsletter
X