They are in very similar ballparks yes.
As you say slightly higher, which doesn’t necessarily translate over time.
I seem to recall AG costs are also dynamic and change with performance or different scales, but might be thinking of someone else.
But I take a review every five years or so and decide if it’s worth moving around or not.
I have a work pension fund that is invested in others. 10x is only my privately managed RA.
It speaks worlds of 10x to do a time comparison for you and to show themselves up as the lower performing option. That is almost good enough a reason to invest with them instead.
What time period out of interest?
Compared to OM the switch to 10x was crystal clear.
I do also put some value into a company beyond just the numbers. How quick they are to respond, how well they answer my questions. How they treat me as a customer etc. Sure when it comes to money a little less so, but when we are talking about very minor point percentages in comparison then that kind of stuff sways me.