Cell-C has no plans to end the 'promotion'.
- It has first-mover advantage in implementing a disruptive technology, '4G'. This has the possibility of displacing traditional broadband delivery in SA (ADSL). The technology is the focus of investment in the US and elsewhere. It is an advantage that Cell-C does not have an vested interest in the fixed line provision of ADSL. This a boon to consumers.
- It has labelled it as a 'promotion', as a subterfuge, so that the other mafia-style racketeers, could comfort themselves that Cell-C will soon see the light and increase their prices, as this is how business was always done in this sector. The racketeers will soon have to beat the prices of broadband as it is here to stay.
- It has certainly benefited from glowing reviews on this forum and elsewhere. Who would have thought that we would all be this excited with Cell-C. Why risk that by ending something that works? Rather start offering uncapped or larger caps, say 25 or even 50GB per month.
- Broadband costs can only fall from this point, given the supply of fibre-optic infrastructure currently being built.
- SA's broadband and communications costs are known to be high, they will be regulatory intervention at some point this year. Cell-C, because of its broadband offering, will come out of that looking better than the rest.