Why does an Apple USB-C/Thunderbolt cable cost $130.

Comments are grilling these okes for not (mind the pun) comparing apples to apples ie. Comparing a basic USB-C cable to a Thunderbolt cable.
 
As an Apple shareholder, carry on.
 
Comments are grilling these okes for not (mind the pun) comparing apples to apples ie. Comparing a basic USB-C cable to a Thunderbolt cable.
It's a fair point. USB C ≠ Thunderbolt 4. They have the same connector but Thunderbolt 4 is far superior in terms of bandwidth and capabilities. They should be comparing a $13.99 Thunderbolt 4 clone that claims to support 40Gbps, 100W+ charging and 8K like:

 
It's a fair point. USB C ≠ Thunderbolt 4. They have the same connector but Thunderbolt 4 is far superior in terms of bandwidth and capabilities. They should be comparing a $13.99 Thunderbolt 4 clone that claims to support 40Gbps, 100W+ charging and 8K like:

They even have a faster cable. 27$. Plenty reviews out there.

 
Would be nice to see some actual throughput comparisons and not just the X-ray vision.

But it also begs the question why does this tech live in the cables and not the end point devices.
 
We know the brand, comparable value:


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