Why is WeChat advertising so aggressively?

tRoN

Executive Member
Joined
Mar 13, 2007
Messages
6,739
How do they make money? There is no advertising on the app.
Whatsapp doesn't advertise.
 

ant_man

Expert Member
Joined
May 2, 2012
Messages
1,684
Go to contacts and look under subscription accounts.

That is how they are making money, besides other channels.
 

NeonNinja

Neon Resident
Joined
Nov 22, 2009
Messages
25,257
I saw a big billboard center of city. My word the thousands that'd cost.
 

Paul Hjul

Honorary Master
Joined
Aug 31, 2006
Messages
14,902
WeChat is trying to muscle out Whatsapp
and they are able to do so aggressive advertizing because they have deep pockets backing them:
http://businesstech.co.za/news/mobile/41038/tencents-wechat-in-big-push-for-africa/
http://www.news24.com/Technology/News/WeChat-to-take-on-SA-20130214

the approach is pretty clear muscle out other messenger software and dominate such as to make "official" channels very high priced service that companies cannot afford not to have

unfortunately BB is not playing the game nicely
 

dlevine

Senior Member
Joined
Feb 26, 2008
Messages
901
Owned by tencent, biggest internet provider in china. Naspers big shareholder of tencent.
 

deweyzeph

Honorary Master
Joined
Apr 17, 2009
Messages
10,544
It's crap, and the crapper something is, the more money you have to spend on advertising it.
 

Pooky

Garfield's Teddy
Joined
Dec 16, 2007
Messages
24,504
Naspers have their fingers in many pies. Very wary of them.
 
Top