Why is WeChat advertising so aggressively?

[tRoN]

How do they make money? There is no advertising on the app.
Whatsapp doesn't advertise.

 

[satanboy]

I'd like to know too.

 

[ant_man]

Go to contacts and look under subscription accounts.

That is how they are making money, besides other channels.

 

[NeonNinja]

I saw a big billboard center of city. My word the thousands that'd cost.

 

[biometrics]

Does anyone use it? Anyone at all?

 

[satanboy]

Does anyone use it? Anyone at all?

I downloaded it and deleted it the next day.

 

[koeksGHT]

I downloaded it and deleted it the next day.

did this, wanted to see how they generate revenue from all the advertising. They sell stickers have some games so not really sure...

 

[ant_man]

Does anyone use it? Anyone at all?

Month on month take up will soon surpass other IM platforms.

 

[satanboy]

Month on month take up will soon surpass other IM platforms.

I don't know of one single person that uses it. I guess time will tell...although I don't believe it

 

[Paul Hjul]

WeChat is trying to muscle out Whatsapp
and they are able to do so aggressive advertizing because they have deep pockets backing them:
http://businesstech.co.za/news/mobile/41038/tencents-wechat-in-big-push-for-africa/
http://www.news24.com/Technology/News/WeChat-to-take-on-SA-20130214

the approach is pretty clear muscle out other messenger software and dominate such as to make "official" channels very high priced service that companies cannot afford not to have

unfortunately BB is not playing the game nicely

 

[alternate]

WeChat is Naspers and most of the media we consume is owned by them.

 

[Arthur]

Installing now to check.

 

[dlevine]

Owned by tencent, biggest internet provider in china. Naspers big shareholder of tencent.

 

[Chevron]

How do they make money? There is no advertising on the app.
Whatsapp doesn't advertise.

You can buy emoticons and stuff.

Microtransactions.

 

[biometrics]

You can buy emoticons and stuff.

Microtransactions.

Yeah I really want to do that. Lol.

 

[HavocXphere]

How do they make money?

If tencent is behind it then the answer is "they don't". They're big enough to run losses non-stop in order to gain market share.

 

[Arthur]

Installing now to check.

Bleh. Uninstalling now.

Now to see if Naspers start spamming me with SMSs.

 

[deweyzeph]

It's crap, and the crapper something is, the more money you have to spend on advertising it.

 

[Pooky]

Naspers have their fingers in many pies. Very wary of them.

 

[semaphore]

Naspers have their fingers in many pies. Very wary of them.

Yes because big corporations dont like to invest in different companies :erm: