Didn't watch the video, but from work experience (and studies), the following tend to happen:
1. Company doesn't do well
2. Executives bonuses are at risk
3. Quickly retrench staff and outsource functions
4. Finances look good for 2 years
5. Executives gets bonuses
6. Executives leave
7. Company realise that they outsourced their core competencies
8. Company starts doing worse
9. Company restructures
10. Company loses competitive advantage
11. Company starts bring the work in-house again
12. Rinse and Repeat
Outsourcing of key functions is death to a company and tend to be done with a short team view.