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Why Popia's promise appears to fall flat
While the Protection of Personal Information Act (Popia) has been in effect for nearly two years, it has seemingly done little to curb the scourge of telemarketing or SMS spam.
After coming into effect on 1 June 2021, Popia imposed numerous strict requirements on businesses regarding acquiring, storing, securing, and sharing the personal information of customers or potential customers.
While the Protection of Personal Information Act (Popia) has been in effect for nearly two years, it has seemingly done little to curb the scourge of telemarketing or SMS spam.
After coming into effect on 1 June 2021, Popia imposed numerous strict requirements on businesses regarding acquiring, storing, securing, and sharing the personal information of customers or potential customers.