Apple’s specialization and unique differentiation from generic Windows PCs, including the Mac’s advantages of being a highly integrated product with centralized support resources, distinctive hardware design and attractive OS software, all combine to make it better suited for certain markets than the run of the mill PC. No features in Windows 7 can compete against those core strengths of Apple’s integrated platform.
The only way Microsoft can take on the Mac is by creating its own PC hardware. That’s exactly what the company realized it must do with the Zune to compete against the iPod, and it’s what the company plans to do with the “Pink” Windows Phone to rival the iPhone sometime next year.
The Zune failed, and Pink is still vaporware with little chance of success. However, a Microsoft PC would likely do far more damage to the Windows monopoly than simply passively watching as Apple erodes its way deeper into Windows’ most lucrative markets. Microsoft was quick to gamble away the failure of PlaysForSure to obtain a shot with the Zune, but risking its comfortable, if abusive, relationship with PC makers just to take a stab at Apple would likely be disastrous with little upside for the company.
There’s nothing in Windows 7 that makes the generic PC more competitive with the Mac experience. Instead, Windows 7’s borrowed similarities, including Microsoft’s own version of the Mac OS X Dock and Expose, only endorse Apple’s Mac platform as being the leader and innovator.
Windows 7 won’t make PCs cheaper. In fact, Microsoft has clearly outlined that it wants to use Windows 7 to make netbooks more expensive. This could conceivably create anti-trust problems, given that the company just spent considerable efforts to push Ubuntu Linux off of cheap netbooks using product dumping, but it won’t do anything to help Microsoft leverage cheap hardware against Apple, something that the company has already failed to do even as the Average Selling Price of PCs dips down into the $600 bucket while Apple’s computers are mostly $1000 and up.
Windows 7 simply won’t introduce anything game changing. The global PC market won’t radically rebound because of a new name affixed to the latest Vista service pack. Today’s trends point to PC makers attempting to diversify their offerings by toying with Linux, something Google may be able to exploit with its web-centric Chrome OS for low end PC devices. But nothing out there portends any rebound in the fat profits Microsoft harvested throughout the 90s from its exclusive monopoly control over PC sales.
Continued here.
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