Derrick
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- Nov 22, 2010
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Google is trying to grab a bigger piece of the viral marketing pie and are now offering advertisers the ability to create interactive ads within widgets.
A widget is the collective name for buttons, sliders, menu bars, title bars, and all the other paraphernalia that windows can have but companies don’t seem to like the term and have instead chosen to use the word “gadget”.
According to Tomio Geron from Red Herring, Google has already signed up a few big advertisers whose gadgets will include video, images, constantly updated data feeds and mini versions of entire websites.
In South Africa, with bandwidth being a big expense for users and websites, it is likely that the use of interactive widget advertising will be minimal.
But the global trend is for more interaction which advertisers seem to well aware of. Netizens want to have fun online and for advertisers to compete in this space they need to get with the program and give users something that is interesting.
Examples of Widget ads
One of the more interesting ideas mentioned by Geron is from Nissan. Users are able to view the inside of a Nissan and if they want a real-time traffic map all they need to do it enter their zip code.
That’s the zip code, not area code which means it’s currently a US initiative.
To browse a few widget ads go to: http://www.google.com/adwords/gadgetads/gallery.html
Nissan test drive
I did try out the Nissan tour. It took a bit of time to load but once it was up and running it was fun to browse around, although limited. I got a decent view of the dashboard, but it’s small and difficult as the image is quite dark but for an advert it’s a welcome change.
I liked the fact that it was interactive and although it only occupied about 2 minutes of my limited attention span, it was 2 minutes that I wouldn’t have ordinarily given Nissan.
For the full article go to: http://www.redherring.com/Home/22831
A widget is the collective name for buttons, sliders, menu bars, title bars, and all the other paraphernalia that windows can have but companies don’t seem to like the term and have instead chosen to use the word “gadget”.
According to Tomio Geron from Red Herring, Google has already signed up a few big advertisers whose gadgets will include video, images, constantly updated data feeds and mini versions of entire websites.
In South Africa, with bandwidth being a big expense for users and websites, it is likely that the use of interactive widget advertising will be minimal.
But the global trend is for more interaction which advertisers seem to well aware of. Netizens want to have fun online and for advertisers to compete in this space they need to get with the program and give users something that is interesting.
Examples of Widget ads
One of the more interesting ideas mentioned by Geron is from Nissan. Users are able to view the inside of a Nissan and if they want a real-time traffic map all they need to do it enter their zip code.
That’s the zip code, not area code which means it’s currently a US initiative.
To browse a few widget ads go to: http://www.google.com/adwords/gadgetads/gallery.html
Nissan test drive
I did try out the Nissan tour. It took a bit of time to load but once it was up and running it was fun to browse around, although limited. I got a decent view of the dashboard, but it’s small and difficult as the image is quite dark but for an advert it’s a welcome change.
I liked the fact that it was interactive and although it only occupied about 2 minutes of my limited attention span, it was 2 minutes that I wouldn’t have ordinarily given Nissan.
For the full article go to: http://www.redherring.com/Home/22831