Wii will remain King in Console War

Derrick

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Wii sales show no signs of waning, and even the much hyped Halo 3 is not likely to steal Nintendo’s thunder. The Wii has consistently outsold the Xbox 360 and Playstation 3 worldwide, and there are now fears that it will be a struggle to get your hands on one during Christmas.

In a recent interview, Nintendo of America president Reggie Fils-Aime said that people may have a hard time to get their hands on a Wii.

“We have been sold out worldwide since we launched. . . . Every time we put more into the marketplace, we sell more, which says that we are not even close to understanding where the threshold is between supply and demand,” said Fils-Aime in the Mercury News interview.

“We’re working very hard to make sure that consumers are satisfied this holiday, but I can’t guarantee that we’re going to meet demand. As a matter of fact, I can tell you on the record we won’t.”

Halo 3 not a major threat

The Nintendo of America president also does not seem too perturbed at the much hyped Halo 3 launch – exclusive to the Xbox 360.

“Will they [Microsoft] sell a lot of software? Certainly. Will it sell hardware? I think it’s an open question. Why? Because I think that the “Halo 3″ consumer already has the hardware, because they’re playing “BioShock” and “Crackdown” and a variety of games that are, in the end, quite similar: first-person shooter experience, multiplayer capable online. Tell me what’s new?”

Fils-Aime further said that he does not feel the need to counter the Halo 3 launch. “I am fortunate to have a series of (games) that are all going to drive substantial sales for me and are all targeted to different parts of the consumer mix.”

He further hinted that they are already planning the Wii’s successor: “You know, our hardware group, literally as soon as the system’s out the door, they’re already thinking about what’s next. That’s true for any of our platforms.”
 
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