Apart from the clock that comes standard that is indeed what most people's home screens look like.
Also you must have missed Tim Cook comparing the iPad 4 to Android at launch... or Samsung running ads comparing the S3 to the iPhone 5... and lately Amazon running ads comparing the Fire with the iPad 4. This is not a MS only thing.
Also none of those were lies, the cloud integration on the other platforms do not come even close to that of the new Windows/Windows Phone platforms. This is quite evident even between just 2 Windows 8 PC's, never mind the mobile devices.
Look I love Android, I've been running it for years, custom ROMs the works, but you have to give credit where it's due, and this does look fantastic. Also WP is a fresh take on UI design for mobile (since WP7) and if there's one thing you can't deny, it is the fact that we need start evolving the user experience on mobile, whether this is it or not is irrelevant, at least it is something different.