Yahoo

[Shnorkiller]

Hi all,

does anyone have any theories/guesses as to what Marissa Mayer is doing with Yahoo? So many acquisitions and yet still nothing concrete to show from it, whats the plan?

 

[icyrus]

Hi all,

does anyone have any theories/guesses as to what Marissa Mayer is doing with Yahoo? So many acquisitions and yet still nothing concrete to show from it, whats the plan?

All the new acquisitions are aimed at improving their user knowledge. They need to rival Google's scope of knowledge about their users.

 

[F1 Fan]

Not entirely sure....but I have read recently that they had a significant increase in revenue since she took over. Still not sure how they will recouperate the money from such huge aquisitions.

 

[LazyLion]

Yahoo Buys Smartphone Photo App Maker Ghostbird

Yahoo on Wednesday announced it has bought a startup that makes picture-taking applications for iPhones to enhance its Flickr photo service.

Yahoo did not disclose how much it paid for GhostBird Software, the company behind KitCam and PhotoForge2 apps for Apple's popular smartphones.

"We'll integrate many of the mobile photography experiences from GhostBird into our Flickr apps," Yahoo said in a brief email statement.

People who have installed KitCam or PhotoForge2 apps on iPhones will still be able to use the mini-programs, but Yahoo yanked them from Apple's online App Store and planned no updates for the future.

"Over the last few years, mobile photography has really taken off," the GhostBird Team said in a blog post confirming the takeover.

"We're thrilled to be able to bring our technology and passion for beautiful photos to the Flickr team."

Yahoo last month unveiled a dusted-off design of its Flickr photo platform only hours after the company's dramatic acquisition of blogging site Tumblr.

Yahoo chief executive Marissa Mayer, maintaining that her ambition was to make Flickr "awesome again," said the new site will showcase "bigger images" and create a user experience that is "more immersive, more expressive."

The GhostBird buy extends a Yahoo shopping spree that included acquiring Tumblr for $1.1 billion.

California-based Yahoo last month also bought PlayerScale, a startup that powers games played on smartphones, tablets, consoles or personal computers.

Since former Google executive Mayer became chief at Yahoo in July of last year, the company has racked up a series of acquisitions including startups Alike, Stamped, Snip.it and a Summly application built by a British teen.

Yahoo! is reported to be eyeing online video website Hulu after its bid to buy a majority stake in France-based Dailymotion was derailed in May.

Mayer's plan for reviving the fortunes of the faded Internet pioneer includes making priorities of mobile devices, video, personalized digital content, and elevating the company's popularity outside the United States.


Source : Sapa-AFP /mom
Date : 13 Jun 2013 01:51

 

[Shnorkiller]

thanks for all the feedback... I cant help but feel yahoo has the curse of always making big acquisitions and then nothing coming of them. Im wondering if they have something big planned with all these new business units, something revolutionary, or if they were publicity stunts to show consumers they're still there, still powerful, still "innovating". Strange how time coincided somewhat with the google I/O. I would love to pick that ladies brain, she made things happen at Google...... what now?

 

[abandonallhope]

I always think it has something to do with overture, which was bought by Yahoo for $1.63bn

Whose technology Google basically stole to make billions.