question:
as an advertiser, one of the advantages of advertising on Facebook and google is that you only pay when someone clicks on your add. This ensures that the people that are clicking are somewhat interested in what you are offering. With ZING's advertising reward system, you are going to get everyone clicking on every advert irrespective of whether they are interested or not.
How do you over come this and ensure that as an advertiser, I am getting my product to the right clients and not just padding someones airtime?
Hi there. This is a great question. Sorry this will be a fairly lengthy response, but I want to make sure our thinking is clear on this one.
We have thought long and hard about this, and have built the environment to ensure advertisers will receive value for delivering their message within the ZiNG environment. The problem is (and I am sure readers of these forums are only too aware of this), that everyone pretty much ignores mobile advertising. The click through rates are generally dismal. How does an advertiser create interest for their message? We believe rewards create a new and unique way of gaining a users interest in a message.
Reward ads are clearly marked in the application, so it is easy for a user to see whether a reward exists or not. Not all ads will necessarily carry a reward. Reward based ads can be made to stand out through dynamic controls which we can manage. Perhaps your deli would prefer to reward their ads only at lunchtime for example.
We also only count a click at the end of the process for an end user. Once the tag (designed to be as unobtrusive as possible) has been clicked on, a full page message is delivered (Advertisers logo, key message etc) with a call to action button. Once the user clicks on the call to action button - the actual advert is delivered. This is a web ad, and the click is counted on our side once this has loaded 100% and the user is only then allocated their reward points. These steps prevent gaming the system, and we will monitor abuse anyway. Users that are abusing the system will just get delivered fewer reward ads.
What this means is that an advertiser has multiple messages that are viewed for their paid click. An advertiser has only one need, get your message to people. This achieves that, while making it worth the users while to actually spend time viewing the advertisers message. It is a win-win situation.
