Media24 changing Efinity focus

Media24’s ecommerce division’s management team has stopped offering the Efinity service externally to small players, but will continue to support large ecommerce shops like Spree.

Efinity was launched in August 2014, and enables ecommerce merchants to send products to its warehouses – which it then stores, packs, and ships to customers as and when orders are taken online.

The company said at the time of launch that it had no minimum contracts, no integration costs, and no setup fees. Pricing was based on the services you use.

Efinity’s services are used by e-tailers like Spree, but it also enables brick-and-mortar SA businesses’ ecommerce offerings.

Industry rumours of late said that Naspers has pulled the plug on Efinity. However, this is not accurate.

The speculation may be related to Efinity’s decision to stop offering its services to small players, such as BidorBuy sellers.

Nic Robertson, head of strategy at Media24 ecommerce, said uses Efinity, and therefore there is “absolutely, categorically, no way that we can stop Efinity or lose any of the team”.

He said they had high hopes the Bidorbuy programme may enable businesses to go online, but this did not happen.

“The Media24 ecommerce division stopped promoting Efinity as a solution externally in around September, and focused on the larger clients we work with,” said Robertson.

“The external brand no longer exists, but otherwise we continue to work on the technology and improve customer experience through the development of internal IP.”

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Media24 changing Efinity focus