More smartphones, lower data prices for Vodacom
Vodacom released its results for the year ended 31 March 2012 today, revealing a data revenue increase of 23.6% to R7.639 million. This growth was supported by a 35.4% increase in active data customers to 12.2 million.
Vodacom’s active data customers who purchasing data bundles increased 60.4% year-on-year to 4.2 million.
Smartphones remained the key driver of data revenue growth for Vodacom, with active smartphones on its network increasing by 55.4% adding over 1.8 million smartphones in the year to 5.1 million.
The average monthly smartphone data usage more than doubled to 92MB as Vodacom increased the number of smartphones with attached data bundles to 40.8% from 25.9% a year ago.
Competitive pressures in the data market resulted in an 18.2% reduction in the effective price per megabyte.
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