Surprising revelation in SA cellular satisfaction rate

A new early adopter survey, conducted by research firm BMI-T, revealed that most tech savvy consumers will stay with their current service provider, even if they can move without any hassles or penalties.

According to the BMI-T survey, which was completed by 842 tech savvy individuals, 61% said that they will stay with their current service provider even if they were able to move to a new provider with no hassles, no penalty fees and keeping your current cellphone number.

“It is clear that there are a number of disgruntled mobile service provider customers, with almost 40% of the early adopters saying that they would move straight away if they could,” said Ryan Smit, senior analyst at BMI-T.

The survey further revealed that Cell C is likely to benefit the most from early adopter migrations.

60% of the individuals who were surveyed said that they would move to Cell C if they migrate to another operator, followed by 8ta (19%) and Vodacom (11%).

“Cell C has clearly been very successful in shaking up the local market as they would be the choice of the majority of the disgruntled customers,” said Smit.

If you would move, which service provider would you move to?
Cell C 60%
8ta 19%
Vodacom 11%
MTN 9%
Virgin Mobile 1%
Red Bull Mobile 0%

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Surprising revelation in SA cellular satisfaction rate