Google is taking aim at annoying page jumps, which typically happen when a website inserts an image or other content above the visible area, pushing down what’s on the screen.
With the latest Chrome update, Google is introducing scroll anchoring, which locks the content you’re currently looking at to the screen.
“Scroll anchoring is one of our favorite kinds of features – those that shine when no one notices them,” said Google.
“Today we’re preventing an average of almost three jumps per pageview, and we’re still getting better.”
Google has provided a technical guide for web developers who want to understand how it works and what it means for websites.
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