Looks like Cell © is f_ _king up plenty recently. This and their new branding they spent a fortune on before getting legal opinion on their new trade mark. Makes you wonder who they have running the show there. Nevermind expensive lawyers.... If they had bothered to ask someone's son or daughter who was half way through first year in Law of Trade Marks 101, they would have been told that the trade mark would not be registrable before shelling out over a hundred million in marketing. To me it looks like none of their internal lawyers know ANYTHING about trade marks. Either that, of the marketing department kept the rebrand super secret and wanted to surprise even the internal staff... NEVER keep secrets from your legal advisers... we're not interested in the marketing departments need to create excitement, surprises and cr4p like that...
Now the 4G claims and then changing their tune once confronted, only tells you they either knew their claim was unfounded and decided to wait for someone to take issue, OR they didnt know that their claims would be a problem. Can't decide which of these two scenarios is worse.