MXit today launched a beta version of its API (application programming interface), which gives entrepreneurs and software developers the ability to create applications for the platform.
The launch opens the commercial door for people wanting to engage with MXit users. It also has the potential of creating revenue streams for entrepreneurs and developers.
“This is perhaps the most exciting chapter in MXit’s history as a mobile social network,” says Herman Heunis, CEO and founder of MXit.
“The launch of the API allows global and local software developers and entrepreneurs that have a brilliant idea or concept, to create unique applications for our users. By using our API, the traditional obstacles that entrepreneurs face in the mobile space, like finding and creating the support for countless makes of mobile phones, marketing of their applications, revenue collection and secure billing are all taken care of by MXit. We don’t only support more than 2,500 different mobile handsets, but also have our own virtual currency, MXit Moola.”
“As a company that is created from an entrepreneurial spirit, it is important to us that those who engage with us are rewarded with a revenue share, which could be as much as 70% after costs,” continues Heunis.
By opening MXit for external application development, the social network is effectively giving entrepreneurs and developers an opportunity to use their creativity to extend their business or software development to a mobile community that has a natural affinity for social interaction.
Protecting its users remains of core importance to MXit, who will screen all external applications carefully to ensure that they are appropriate and that they fit the brand’s values, the company said.
“It’s all about creating applications that will excite or fulfill a need within the community. Our aim, as always, is to ensure that our users are consistently delighted by our platform and its capabilities; and this is illustrated by the way MXit has evolved from the instant messaging platform of the early days to a mobile social network with vast communities that use MXit to enhance their lifestyles,” concludes Heunis.