Intel readies Ultrabook marketing barrage
Intel plans to make its biggest marketing push since 2003 for a new, super-thin category of laptops it has dubbed “ultrabooks,” hoping to fend off major strides made by Apple Inc and its MacBook Air into the high-end personal computing market.
Intel plans to make its biggest marketing push since 2003 for a new, super-thin category of laptops it has dubbed “ultrabooks,” hoping to fend off major strides made by Apple Inc and its MacBook Air into the high-end personal computing market.