Sorry, but I think this is short sighted. Do you guys think USA doesn't also have problems with Phishing? Yet you see services like Mint.com and expensify doing this exact thing all over the place.
Do you also know that Yodlee has not been hacked... ever? Not once. It's wise to be careful about these things, and every person must make his own decision, but to be honest, this reeks of the banks not wanting to let us get wise about our money. If that happens, we'll spend less, save more, and cost the banks more in interest, not even to mention the fewer overdrafts/loans they'll get.
Talking about interesting privacy policies, FNB has a pretty interesting one, wavering and liability if you were to use their own read-only profiles. It's the new age, and companies want to protect themselves.
I created an FNB read-only profile, and I am pretty impressed with the way 22seven is visualising my finances.
Not to mention that these guys were the same guys who started twenty20 (or was it 20twenty?). They started a bank that nobody trusted, but that changed the way of banking in SA forever. For the first time, it became possible, and acceptable to do banking online almost exclusively. Even though FNB bought out 20Twenty, they are still not rid of the branch. There are still things that are easier done by going into the branch and sorting it out there, standing in the queue for hours. These guys revolutionised the banking industry. I think they'll be doing the same thing again with 22seven. I for one, hope they will succeed. I feel they need to work closely with the banks to try and get the banks to agree. And I think the banks must pull their fingers out of their noses, and find a way to make this work. They're already in danger of being replaced by newer technologies, and they're already worried about companies like Paypal and others. They should be embrasing this as an opportunity, not shoot it down without even looking at it.