Microsoft CEO sees new direction for the company

This can only end badly.

As the fanboi writer said, this is an attempt to copy crApple, but what the idiot media doesn't say, in their endless pro-crApple articles, is that posers and idiots only make up 10% of the market. Sure, they make 90% of the noise (being journalists and all), but Microsoft won't be able to grow that market.

Microsoft should focus on what it does best - making software. Decision makers see through the hype better than posers and idiots (and Ballmer, apparently), and they've stuck with Microsoft, and will continue to do so as its the superior "eco-system". Once Microsoft's vastly superior OS is available on tablets they'll quickly gain market share and acquire their usual dominant position in the tablet market too.
 
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Old news... well kinda.

For one Microsoft already has their own phone in development. See http://mybroadband.co.za/vb/showthr...eed-have-their-own-Windows-Phone-in-the-works

I would not say they mimicking Apple, more of a Google thing. They will make "Nexus" like products but still license out the OS for other OEM's also the reason I say it resembles Google more is that they will use different OEM's to make said devices.
 
Drunkard #1 said:
This can only end badly.

As the fanboi writer said, this is an attempt to copy crApple, but what the idiot media doesn't say, in their endless pro-crApple articles, is that posers and idiots only make up 10% of the market. Sure, they make 90% of the noise (being journalists and all), but Microsoft won't be able to grow that market.

Microsoft should focus on what it does best - making software. Decision makers see through the hype better than posers and idiots (and Ballmer, apparently), and they've stuck with Microsoft, and will continue to do so as its the superior "eco-system". Once Microsoft's vastly superior OS is available on tablets they'll quickly gain market share and acquire their usual dominant position in the tablet market too.
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Well, that is some level headed and objective commenting. Thanks Drunkard #1!

The only times I have bought M$ products (and had a choice) it were mice, so maybe hardware is their strongest product.
 
I don't believe Microsoft's strategy of trying to shoehorn their desktop OS onto mobile devices is going to work for them. The Windows team seems to run Microsoft and that is a shame as it is holding them back.
 
I don't really agree, I think there's no reason they couldn't make a downwards-scalable OS in the same way that iOS and Android are upwards-scaling. What definitely doesn't work at all is the Win32 environment shoehorned onto a touchscreen. It's embarrassingly bad from the videos I've seen and it will cost them sales.

Also Microsoft turned out to have quite a flair for hardware design so I can't see why they shouldn't verticalize their product lines as much as possible. The only problem they'll have now is the estrangement of their hardware allies. But the landscape is just so precarious for them now that they probably don't have much choice but to lose a few comrades who wouldn't hesitate to stab them reciprocally if they opportunity arose.
 
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falcon786 said:
What are you talking about here exactly?Windows 8?WP8?
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No, the instances where the classic Windows desktop environment in Win8 is present on a tablet/touchscreen unit.
PCPro:
In short, using desktop applications on Windows 8 with a touchscreen involves far too much stopping, thinking and head-scratching to be even remotely practical right now, and we recommend you avoid it; at least until developers begin to update their applications with support for touch. Either that, or have a mouse and keyboard at the ready.
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cerebus said:
I don't really agree, I think there's no reason they couldn't make a downwards-scalable OS in the same way that iOS and Android are upwards-scaling. What definitely doesn't work at all is the Win32 environment shoehorned onto a touchscreen. It's embarrassingly bad from the videos I've seen and it will cost them sales.
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My belief, and the reason I think Apple has been so successful in this area, is that mobile computing needs to be a new experience, not a scaled down version of what came before.

cerebus said:
Also Microsoft turned out to have quite a flair for hardware design so I can't see why they shouldn't verticalize their product lines as much as possible. The only problem they'll have now is the estrangement of their hardware allies. But the landscape is just so precarious for them now that they probably don't have much choice but to lose a few comrades who wouldn't hesitate to stab them reciprocally if they opportunity arose.
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Their hardware partners are nearly all dead in the water anyway on that line of business. No point in MS worrying about upsetting them.
 
icyrus said:
My belief, and the reason I think Apple has been so successful in this area, is that mobile computing needs to be a new experience, not a scaled down version of what came before.
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I'm not talking about scaling down what came before, I'm saying designing something new which is suitable for high level computing and letting that be scaled down. The one real weakness of the iPad (and Android tablets) is productivity. Taking a modular tablet with a functional keyboard and making it work as both a pure consumption tool AND an occasional work machine could be quite appealing. But that's ONLY if the tablet environment never needs to be awkwardly disrupted with a creaky Win32 desktop.

Their hardware partners are nearly all dead in the water anyway on that line of business. No point in MS worrying about upsetting them.
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Dell and HP are first against the wall I reckon.
 
cerebus said:
I'm not talking about scaling down what came before, I'm saying designing something new which is suitable for high level computing and letting that be scaled down.
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Again I disagree, for the same reason that operating a crane is different from operating a sports car.

cerebus said:
The one real weakness of the iPad (and Android tablets) is productivity. Taking a modular tablet with a functional keyboard and making it work as both a pure consumption tool AND an occasional work machine could be quite appealing. But that's ONLY if the tablet environment never needs to be awkwardly disrupted with a creaky Win32 desktop.
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What do you class as productivity? There are certain tasks that will always be more efficient on a PC (like massive data entry, development, ...) but the idea of the iPad as just a consumption device is naive.
 
icyrus said:
What do you class as productivity? There are certain tasks that will always be more efficient on a PC (like massive data entry, development, ...) but the idea of the iPad as just a consumption device is naive.
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One question.

Can you develop apps on the iPad for the iPad, and I do not mean HTML5 site editing or editing code to compile on a PC later. I am talking actual develop and compile?

Example: https://play.google.com/store/apps/details?id=com.aide.ui
 
The first thing I thought when reading this is that the shift from Windows desktops to Linux desktops is going to happen faster than I initially thought.
 
sutekj said:
The first thing I thought when reading this is that the shift from Windows desktops to Linux desktops is going to happen faster than I initially thought.
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Wait, wait... I have heard this one before... So THIS is the year of the Linux desktop?
 
sutekj said:
The first thing I thought when reading this is that the shift from Windows desktops to Linux desktops is going to happen faster than I initially thought.
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You mean, from the never going to have significant market share, to possibly maybe never having significant market share?

As for the article, yes there is a passing mention towards hardware built for a specific purpose, but I don't see them talking about MS becoming a hardware company, more that MS will become predominantly an online services company with things like Office365, Azure, etc... which has been evident for awhile and they're actually doing pretty bloody well in that market segment... And being an online services company doesn't preclude them from developing Enterprise software (which is already incredibly bloody good)
 
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