Cell C nails MTN in ongoing advertising battle

So did MTN Pull the campaign out as per the beginning of article

The long standing amendment applied... as per end of article

Confusing article. The beginning says one thing and the end says another..

Maybe i need a journo degree here or just stupid
 
The discount varies between 10% and 100%
It is only available between 6am to 6pm on weekdays
If you do get a 100% discount, it is only valid for the first hour of the call
Only some countries will ever reach the 100% discount and it is not clear what countries these are
The countries which can reach the 100% discount will vary
Click to expand...

:wtf: there's no way you'll be 100% sure you're saving some money... :sick:
 
MTN circumvented a fight by committing to amend the advertisement and promised to ensure that there is no possibility of confusion in the minds of its consumers and the public.
Click to expand...

When it comes to Red and Yellow, the very nature of their products and T&Cs are so convoluted that there is no way they can advertise their products accurately, without simply and honestly saying:

"Actually, you know what, this product is useless crap, but we still want you to give us money for it anyway."

Consider, for example, Red's "Double your summer" promotion. Useless crap, and pretty much as useless as MTN's allegedly free international calls.
 
Twista said:
So did MTN Pull the campaign out as per the beginning of article
Click to expand...
Yes indeed. Basically - complaint, company decides not to fight it, pulls the ad, ASA accepts the undertaking.

MTN circumvented a fight by committing to amend the advertisement and promised to ensure that there is no possibility of confusion in the minds of its consumers and the public.

The ASA has a long standing principle which holds that where an advertiser provides an unequivocal undertaking to withdraw or amend its advertising in a manner that addresses the concerns raised, that undertaking is accepted without considering the merits of the matter.
 
Only fresh air is free. Anything else, you pay for one way or the other.
 
I would stay away from MTN Zone it's a scam, their rate is ridiculous, R3.00/min to other networks, R2.50/min MTN to MTN.
On zone during the day I used to get 10 to 20% discount, rarely during the night over 40%. Bills incorrectly lots of times.

MTN Zone == MTN Scam (Moving to CellC)
 
IMHO MTN should not be allowed to advertise MTN Zone discounts in excess of 10%: the alleged discounts are variable and it is therefore impossible to independently verify that a significant number of MTN customers ever receive more than a 10% discount, only the minimum discount of 10% should be allowed in adverts.
 
j4ck455 said:
IMHO MTN should not be allowed to advertise MTN Zone discounts in excess of 10%: the alleged discounts are variable and it is therefore impossible to independently verify that a significant number of MTN customers ever receive more than a 10% discount, only the minimum discount of 10% should be allowed in adverts.
Click to expand...

I would actually like to see the stats of how many calls are made by users subscribed (because you have to first subscribe to get the benefit!?!) and the % of calls that get each specific discount tier. I am willing to be anything more than 10% discount is fairly limited unless it is MTN to MTN.

Also, it is quite easy to offer these kinds of "promotions" when you charge R3/min - even a 50% saving is not anywhere near Cell C's standard pricing.
 
rpm said:
Yes indeed. Basically - complaint, company decides not to fight it, pulls the ad, ASA accepts the undertaking.

MTN circumvented a fight by committing to amend the advertisement and promised to ensure that there is no possibility of confusion in the minds of its consumers and the public.

The ASA has a long standing principle which holds that where an advertiser provides an unequivocal undertaking to withdraw or amend its advertising in a manner that addresses the concerns raised, that undertaking is accepted without considering the merits of the matter.
Click to expand...

Thanks RPM
 
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