DStv – Anywhere, but not in Italy

Sensible decision.

Language is a rich, nuanced, and multi-layered symbolic tool, and it would be a sad day if the narrowest literalisms were imposed on all forms of speech.

Advertising has anyways had an element of puffery (a term used by the courts) and creativity, and no reasonable and rational adult person would think that "anywhere, anytime" in this context could or should be taken as a literal warrant ... as if the advertiser could be held to delivering the service in 16 years on Mars, for example.

Contracts, on the other hand, are a very different form of communication, and there we rightly adhere to stricter construction and well-established rules of interpretation.
 
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Vulcan voice: "Logic dictates that DSTV will have no rights to broadcast most content in Italy."
 
Besides the legalities of who has broadcasting rights where. There are numerous international issues regarding who is licensed to stream what where. That is of course if anyone wants to adhere to them.
 
I'm gonna tell SARS,that, in the future, I'm gonna pay my taxes “anytime, anywhere”. See if they can find it......
 
Just another reason not to use them. You could find a free stream anywhere, anytime for real. Pirates aren't bound by these silly regional licences.
 
But Italy is outside my home. It's perfectly reasonably for someone to assume they'd be able to access it while traveling another country as it's an internet and not a geographic service. So how can they bring geography into it?
 
Ad is misleading.

Obviously DSTV does not have world wide broadcast rights so it would probably be limited to SA only but it's about the ad.
 
Just another reason not to use them. You could find a free stream anywhere, anytime for real. Pirates aren't bound by these silly regional licences.

Yeah but it's unreasonable to expect any content provider to provide worldwide accessibility for third party content. They have paid for South African rights, end of story. Similar exclusive deals have been made by other content providers in other countries.

Only a service like Netflix that produces original content can make its stuff available to its customers wherever they are in the world. Or at least, they will when the last of their old syndication deals expire.

That said, if there is local content that has not been syndicated outside the country then I don't see why it shouldn't be accessible from anywhere in the world.
 
I'm surprised nobody has asked about this plonk who brought the complaint up in the first place. People have too much time on their hands
 
Yeah but it's unreasonable to expect any content provider to provide worldwide accessibility for third party content. They have paid for South African rights, end of story. Similar exclusive deals have been made by other content providers in other countries.

Only a service like Netflix that produces original content can make its stuff available to its customers wherever they are in the world. Or at least, they will when the last of their old syndication deals expire.

That said, if there is local content that has not been syndicated outside the country then I don't see why it shouldn't be accessible from anywhere in the world.
Most people don't know that.

Really, what's so hard to say "enjoy your favourite TV programs anytime, anywhere in South Africa, stream live TV, and stay up to date with the biggest shows on Catch Up"? This reminds of the mybb clickbait headlines.
 
Spot on. Advertising agencies and marketing departments are the ones that should be reigned in for generating poor ambiguous rubbish. MC should know by now to be more specific on the subject.
 
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