It's so sad that SA's offerings aren't actually available in SA.
You can't really blame them for not wanting to go through the rigmarole of dealing with ICASA to get a licence. It's probably easier to get a licence in Zim than it is here!
Their offerings will most likely be crap. I've had the misfortune of watching TV from some of their target countries, and the stuff they show is reminiscent of the crap Bop TV used to show - so they have a ready market there who will welcome E-TV type quality.
People used to Premium channels (discovery, SuperSport etc) are not going to suddenly switch to something cheaper and not premium - so I understand their reasoning.............