New Initiatives
In the summer of 2012, Qihoo 360 entered the smartphone market by launching the Battleship phone together with Haier, the large Chinese consumer electronics company.[8] Qihoo 360 said that Haier will provide the hardware while Qihoo 360 will focus on customising the software, albeit the main operating system will be Android. Qihoo 360 received over 220,000 pre-orders for the phone the first day.[9]
Later in 2012, Qihoo 360 entered the search market by launching so.com, thereby directly competing with Baidu, the dominant search engine in China. Qihoo has seen its share of unique visitors quickly grow to 10.52%.[10] "Sōu" (搜) in Chinese means "search".
Most recently, Qihoo 360 has struck deals with major technology companies Google and Nokia for search and mobile phone partnerships, respectively.
On July 18, 2013, Qihoo launched its new search engine leidian.com, which aimed at increasing its presence in the mobile market.[11]
In early 2015, Qihoo rebranded its so.com search engine to redirect to haosou.com. "Hao" in Chinese means good; Haosou directly translated to English means "good search engine".[12]