Mxit ‘dipping its toes’ into music distribution

The move follows news that cellphone operator Vodacom will soon make its own music platform, MusicStation, available to its subscribers, by agreement with UK company Omnifone. A monthly fee of R25 will give Vodacom users unlimited access to download songs by local and international artists.

This seems a lot more viable (even if you ignore the price) because you pay a flat rate to download signed content. Even if Mxit offers free downloading of unsigned local artists, users will still be charged data fees to get the songs, and everyone knows that data fees suck.

He said the company planned to launch its own TV station “early next year” called Mxit.tv on its sister company MultiChoice’s DStv platform. He said the “signed” new performers would be punted further on this medium.

Looks like Mxit Lifestyle is expanding pretty rapidly.
 
This will be great for local underground DJ's and bands, i think this is a right move by mxit, big up to the company.
 
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