2010 World Cup wake-up call

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The typical mindset coming into play... one would think South African tour operators would have an ounce of common sense and realise that they can't set prices as high as the in Europe as most of the foreigners are coming from Europe and therefore will have to spend more on flights than accommodation. Can't say I'm surprised though.

Local organisers are getting jittery amid international criticism of the cost of travelling to the tournament.

South Africans banking on a flood of international soccer fans to boost the local hospitality industry during this year's World Cup may be in for a rude awakening.

Travel packages of up to R100,000 for European and South American fans have triggered warnings that Africa's first World Cup may not draw the numbers initially expected.

With 3-million tickets available for the tournament - which will see 32 nations compete for the ultimate soccer glory - local organisers are getting increasingly jittery amid international criticism of the cost of travelling to the tournament.

Ticket sales abroad have been fairly poor so far.

All-inclusive packages on offer by foreign travel agencies accredited by Fifa's ticketing agency, Match, are proving to be very costly.

An England fan wishing to travel to South Africa to watch his team's three first-round games - in Rustenburg in North West, Cape Town and Port Elizabeth - would have to fork out R60,000.

And that's for the cheapest category of match ticket and economy-class travel. The £4,900 package includes accommodation for 14 nights at a three-star bed and breakfast in Sandton and travel between the venues - either by plane or by bus.

This is simply too much for English fan Mu Ali, who told the Sunday Times he would need a "small fortune" to come. The London-based marketing manager said: "I'm not even considering it; it's far too expensive. It's a choice between keeping my flat and going on holiday."

Kevin Miles, an England fan and director of international affairs at the Football Supporters' Federation, said there was a "general perception" that the World Cup in South Africa was expensive. He predicted that South Africa would see fewer English fans than those who travelled to previous World Cups.

"I've applied for every single game that England plays in - up to the finals. Those are category 1 tickets and it's $2600 for seven games. That's before I've paid for flights, before I've paid for travelling between venues, before I've eaten anything."

South African fans have been slow to respond to ticket sales for the World Cup, but when compared to how much foreign fans will have to pay, they may be missing out on the bargain of a lifetime.

The Sunday Times has established that:

* A Brazil fan would have to pay R90,000 for a package that includes return flights, transfers, 12 nights' accommodation and tickets for Brazil's three first-round games;
* A Mexico fan would have to pay R105,000 for a 15-day trip, including return flights, domestic flights and three first-round tickets; and
* Mexican company Super Travel's all-inclusive week-long package (at R59,000) has sold out. It includes only one ticket for Mexico's opening match against Bafana Bafana.

Gustavo Signorio, director of the official Fifa tour operator in Argentina, Mundoreps SRL, said at R22,000 for an economy-class return ticket, airfare from Buenos Aires was expensive during the World Cup. "A room in a three-star hotel is$300 per night and almost all hotels request a three-night minimum stay."

Mundoreps SRL also offers a 14- day package at R63,000, including return flights from Buenos Aires, accommodation and tickets to Argentina's first three games plus a few local excursions.

Earlier this week, German football legend Franz Beckenbauer slammed ticket and travel prices, saying that few Germans - already put off by high crime levels in South Africa - could afford the tickets.

Marc Young, editor of the Berlin-based English newspaper The Local, said that while Germans had a "soft spot for South Africa", they would not take kindly to being "ripped off".

"I have a feeling you're going to end up having half-full stadiums, which is going to be a shame."


Salmar Burger, a lecturer at the University of Pretoria's Biokinetics, Sport and Leisure Sciences department specialising in sport tourism, said it was important to have full stadiums for economic, social and psychological reasons.

He said full stadiums also provided the atmosphere at such events.

Burger said that South Africa was at a disadvantage because the "majority of spectators are from halfway around the world" and would not be able to afford travelling, given the global recession.

Some Dutch fans have opted for a cheaper trip.

Oranjereisbureau , a subsidiary of Fifa-endorsed OAD Reizen, is offering a 17-day chauffeured caravan experience that includes return flights from Amsterdam and tickets to two of Holland's three first-round matches at R23 000 per person.

Oranjecamping spokesman Mieke de Vries said: "We give Dutch fans the chance to follow their team for better value for money."

Sadly, her father, Jacques, 62, cannot afford the trip. "Travelling to South Africa for the World Cup is only possible for rich European businessmen, not for simple people like me," the retired teacher said in a telephonic interview.

But Rich Mkhondo, spokesman for the Local Organising Committee, said that the tickets to this World Cup were the cheapest in the history of the event.

"Tickets for this World Cup are still 40% cheaper than the previous three, whether you're coming from South Africa or Germany," he said.

"The problem is that it is a long-haul destination - but we are not responsible for those packages."

The Times
 
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Morgoth

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Fifa is the culprit, making tickets so damm expensive, they are all a bunch of maisers.
 

Sting

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It's what we have been saying all along. Even locals are being nailed as the airlines have pushed their prices through the roof. Time for someone to step in and sort out this crap.
 
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True about that, but I have no doubt local operators are also cashing in on this. However, it is encouraging to note that small guest houses and B&Bs have refused to sign up with Match because of the extortionate amount that is given to Match.
 

Morgoth

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The problem is, we have greedy bastards aka Danny Jordaan and FNB who won't do anything to stop this, the more money that gets circulated and drained out of us, the better for them.
 

cr@zydude

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Look people, ticket prices are low. They may be high by what we in SA are used to, but for a WC they are cheap. R 140 for a group game is a steal. The airlines are ripping poeple off, but it's not something that the LOC have control over.
 

Avenue

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Look people, ticket prices are low. They may be high by what we in SA are used to, but for a WC they are cheap. R 140 for a group game is a steal. The airlines are ripping poeple off, but it's not something that the LOC have control over.

well, they need to do something about it- even if its name and shame, or free advertising to companies who keep their prices.... this is meant to be a long term investment- where visitors get a taste of South Africa, and then come back for more. Right now they will come here, spend a fortune and feel ripped off. What do you think thats going to do to local tourism?


But Rich Mkhondo, spokesman for the Local Organising Committee, said that the tickets to this World Cup were the cheapest in the history of the event.

"Tickets for this World Cup are still 40% cheaper than the previous three, whether you're coming from South Africa or Germany," he said.

"The problem is that it is a long-haul destination - but we are not responsible for those packages."

this is a typical african attitude to everything- its not my fault, so I cant do anything about it!! Instead of shifting the blame and making excuses, mr Mkhondo, look for solutions.
 

stefan9

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Tickets are not expensive. They are cheaper than previous world cups. In fact I would say if you qualify for category 4 tickets they are cheap.
 

Sting

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Tickets are not expensive. They are cheaper than previous world cups. In fact I would say if you qualify for category 4 tickets they are cheap.

The issue is not the ticket prices for the actual games, but everything else... flights, accommodation, etc.
 

Morgoth

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Tickets are not expensive. They are cheaper than previous world cups. In fact I would say if you qualify for category 4 tickets they are cheap.

when it comes down to affordability and to what the average South African earns, then they are still expensive.
 

DigitalSoldier

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So if not enough tourists flock to South Africa during the WC who will take the blame, Ted Vos again ?
 

hj2k_x

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This made me laugh.

Specially poor old Beckenbauer's whining.

Prices are standard for an event like this. What, did people think that travelling all the way to Africa should somehow be made cheaper for them? Please.

We shall see how many people manage to pay these 'exorbitant' prices in a few months. My guess is many many millions. As is always the case.
 

DigitalSoldier

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Pretoria - Fifa is apparently no longer that concerned about accommodation in South Africa during the World Cup soccer tournament later this year.

Match, Fifa's accommodation agent, has already relinquished more than 450 000 of the bed nights it initially reserved to local hotels and guest houses.

Industry leaders claim that it's better to receive this news as soon as possible, giving owners the opportunity to advertise their rooms on the open market.

Vivienne Bervoets, Match's senior accommodation manager, told Sake24.com that 314 000 bed nights (in 6 883 rooms) had been returned to the market on December 11. At that point Match had more than 1.7m bed nights reserved.

http://www.fin24.com/articles/default/display_article.aspx?ArticleId=1518-1786_2568888
 

killadoob

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Bare in mind previous world cups never had recession problems globally.

This is something they should maybe have factored in.
 

stefan9

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The issue is not the ticket prices for the actual games, but everything else... flights, accommodation, etc.

Flights are expensive if you are trying to book last minute , as is always the case with world cups. The travel agents warned people two years ago to book in advance. People didn't listen to them and now they are complaining. Those who are complaining about flights and accomodation are singing the same song they did during wc 94 in the usa. Didn't see the states lowering prices just because its more expensive for the europeans to get there, so we should the south africans lower their prices??

when it comes down to affordability and to what the average South African earns, then they are still expensive.

World cup has never been aimed at the lower income groups. The middle class can afford these tickets.

Bare in mind previous world cups never had recession problems globally.

This is something they should maybe have factored in.

Pretty sure people were still feeling the affects of the recession caused by world war 2.
 

Morgoth

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THe middle to rich class in South Africa is about 20% of the population, it kinda sucks telling the 80% that we rich people are better off because we can afford it.
 

The_Unbeliever

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The irony of the whole situation is that everybody will be empty-handed after the WC event just because of greed. And who's gonna pay for those expensive stadions which was built to accommodate WC?
 
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I'm sure charging R7000 for a domestic flight is really due to people 'booking last minute'.

I'm highly doubtful that these prices occurred when the World Cups were in Europe due to all the low-cost airliners operating there.

Also as Morgoth pointed out, the SA middle class is extremely small. In European countries it is far larger.
 

LancelotSA

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An England fan wishing to travel to South Africa to watch his team's three first-round games - in Rustenburg in North West, Cape Town and Port Elizabeth - would have to fork out R60,000.

And that's for the cheapest category of match ticket and economy-class travel. The £4,900 package includes accommodation for 14 nights at a three-star bed and breakfast in Sandton and travel between the venues - either by plane or by bus

Now when I read this I immediately thought that surely that is about right. I've seen tours to follow the Boks to Europe advertised on DSTV before and I am sure the prices were in the tens of thousands too. And that is a year end tour not the world's largest single sporting event!

I then went online to see whether my thoughts were accurate. I could not find older pricing like how much it would have cost to follow the British and Irish Lions as all references say that you must apply for pricing. I did however find some current packages :

Three days at the Hong Kong Sevens Rugby - 2010
March 26 - 28, 2010 (Friday to Sunday)
From:R 19 550.00 per person sharing
flights and departure taxes, 4 nights with breakfast daily, return transfers, match ticket

Three night Singapore F1 Tour packages
Date: 24 Sept - 28 Sept 2009
From: R 15 340.00 per person sharing
Price based on double occupancy / Airport taxes and race tickets not included / All prices are subject to availability and exchange rate fluctuations.

Ashes tour packages are available to book online from £4,999 per person.

Brisbane & Adelaide 3 mobile Ashes Tests | Superior Tour Saturday 20 November - Thursday 9 December 20 days
Cost £4,995 per person (£1,599 single supplement)

You want to watch all the Ashes tests? No problem :

All five 3 mobile Ashes Tests | Superior Tour Monday 22 November - Sunday 9 January 48 days
Cost £12,625 per person (£4,050 single supplement)
 
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