Nice... the i40s brother.
Probably won't be sold here either.
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Oh, OK. Brand perception is a tough one to change.
Although they aren't bad they are still just never quite there.
They have the value thing going sure <snip>
The higher end Kia and Hyundai vehicles are actually pretty much up there in my opinion.
Have you driven in a Kia Sorento or Hyundai Sante Fe?
Not any more.
I am very displeased with the way the local agents pushed their prices up.
I currently drive a 2010 Cerato and won't part with it (it's a solid vehicle) but the local prices have gone through the roof and South Korean vehicles are no longer good value for money.
For the same money one can buy a decent, low mileage German vehicle.
The higher end Kia and Hyundai vehicles are actually pretty much up there in my opinion.
Have you driven in a Kia Sorento or Hyundai Sante Fe?
Not any more.
I am very displeased with the way the local agents pushed their prices up.
I currently drive a 2010 Cerato and won't part with it (it's a solid vehicle) but the local prices have gone through the roof and South Korean vehicles are no longer good value for money.
For the same money one can buy a decent, low mileage German vehicle.
Its going to struggle. South African's just dont seem to like the D-segment cars if they're not German. Even the Camry struggled and finally gave way to the 3 Series and C-Class and A4 which overtook it.
The Ford Fusion is another classic case, its an amazing car, spec'd std probably higher than most german cars unless you pay R100K+ in extras but its not flying out of the showroom floors. Neither did the Sonata much, nor the Renault Laguna. The latter of which came to SA with keyless entry & Start button when the Germans were still punting a metal car key...
So the Optima, however great it is (and i've been in a new one overseas, it IS good) will just not sell well here. Until the market gets off this
"I want a sizable family sedan, let me find my closest BMW/Merc/Audi dealership... " mentality. And i'm not saying the German cars are no good, they are - but the days of them being the only solid options are over.