2017 Subaru BRZ

Dismal Subaru BRZ Sales Make Another Significant Decline

Subaru sold 40 percent fewer BRZs in the U.S. in 2019 compared to 2018, and December sales were down 62.5 percent from a year ago. In the BRZ/86 cars’ first few years, they were each selling about 8,500 units a year in the U.S. but Subaru only sold 2,334 last year.

Two of Subaru’s other cars also saw a notable dip, with Impreza and Legacy sales dropping by 13 percent and 12 percent respectively. You might think that this is because people aren’t buying Subarus, but the company’s overall sales were up almost three percent. What are people buying if not cars? I think you know the answer to this.

 
Subaru ends production of BRZ sports car

Eight-year-old coupe and its Toyota sibling bow out to make way for 252bhp successor

Subaru has announced that it is no longer taking orders for its BRZ sports coupé, more than eight years after production began.

A message on the manufacturer's Japanese website reads: "We have finished accepting orders for build-to-order manufacturing of the models listed. Orders can only be accepted from stock at retailers." This means that the model can only be bought new while stocks last at dealerships,and buyers won't be able to specially configure their car.

The announcement is expected to mean that the near-identical Toyota GT86, which is built on the same production line at Subaru's factory in Gunma, Japan, has also ceased production. It remains available to order, however, on Toyota's Japanese website.

A replacement for the two models is due to be unveiled next year in line with the two brands extending their development partnership. It's set to pack 252bhp from a 2.4-litre turbocharged flat-four engine used by Subaru in the US market.

Toyota will sell the new sports car alongside the GR Supra as the GR86, while the name of the Subaru version - which can be expected to launch simultaneously - isn't yet known.


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Used car buying guide: Subaru BRZ

Communicative, predictable and balanced - the car that proves fast doesn't always mean fun

The fastest cars aren’t always the most fun. In fact, many cars now are too quick to be thoroughly enjoyed on a public road – unless you’re willing to risk losing your licence.

The Subaru BRZ isn’t among them, though; rather it’s a sports car you can get the best out of at everyday speeds, just like its better-known twin, the Toyota GT86.

A lot of this comes down to its limits and how approachable they are. There isn’t an abundance of grip in the BRZ; after all, it sits on the same narrow rubber as the Toyota Prius. This essentially feeds its fondness for shimmying beneath you, making sliding it, whether a little or a lot, a piece of cake.

Now, you might think that sounds dangerous, but don’t worry, because everything here is communicative, predictable and balanced. The BRZ is a true driver’s car, meaning you always feel in full control. More specifically, you have direct, well-weighted steering and some fine chassis dynamics on your side, not to mention there’s the safety net that is electronic stability control.

 
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