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Question of the Day: If you were buying a TV today, which brand would you choose?
2021 DS 9
- Thread starter FiestaST
- Start date
FiestaST
Honorary Master
What does the future look like for DS?
If DS starts to sell more cars, you'll see more *new* DS models. If not, well...
www.topgear.com
If DS starts to sell more cars, you'll see more *new* DS models. If not, well...
What does the future look like for DS?
If DS starts to sell more cars, you'll see more *new* DS models. If not, well...
FiestaST
Honorary Master
DS 9 saloon key to proving premium brand image
Recently revealed Audi A4 rival is vital for the company's goal of establishing itself as a high-end company, says boss Beatrice Foucher
The DS 9 saloon will be vital in establishing the PSA Group firm as a true premium brand, according to new boss Beatrice Foucher.
The recently revealed car will take on the Audi A4 and BMW 3 Series when it goes on sale in 2021, and Foucher said it was vital for the growing DS marque to offer a car in the executive saloon segment.
www.autocar.co.uk
Recently revealed Audi A4 rival is vital for the company's goal of establishing itself as a high-end company, says boss Beatrice Foucher
The DS 9 saloon will be vital in establishing the PSA Group firm as a true premium brand, according to new boss Beatrice Foucher.
The recently revealed car will take on the Audi A4 and BMW 3 Series when it goes on sale in 2021, and Foucher said it was vital for the growing DS marque to offer a car in the executive saloon segment.
DS 9 saloon key to proving premium brand image | Autocar
Recently revealed Audi A4 rival is vital for the company's goal of establishing itself as a high-end company, says boss Beatrice Foucher
www.autocar.co.uk
FiestaST
Honorary Master
Carwow first look
FiestaST
Honorary Master
DS boss: brand awareness must come before sales push
French premium brand is on a drive to solidify its market position ahead of the arrival of two core new models
DS will focus on growing its retail operations and raising brand awareness rather than “going for volume” after sales were hit by Covid-19, its UK managing director has said.
It will also offer six cars by late 2021, with the 9 saloon and 4 hatchback joining the 3 Crossback crossover and 7 Crossback SUV and their respective electric and plug-in hybrid E-Tense variants.
“Over the year-to-date position, we have maintained our market share,” Alain Descat told Autocar, while admitting that year-to-date sales had fallen in line with the market, down 45.4%.
www.autocar.co.uk
French premium brand is on a drive to solidify its market position ahead of the arrival of two core new models
DS will focus on growing its retail operations and raising brand awareness rather than “going for volume” after sales were hit by Covid-19, its UK managing director has said.
It will also offer six cars by late 2021, with the 9 saloon and 4 hatchback joining the 3 Crossback crossover and 7 Crossback SUV and their respective electric and plug-in hybrid E-Tense variants.
“Over the year-to-date position, we have maintained our market share,” Alain Descat told Autocar, while admitting that year-to-date sales had fallen in line with the market, down 45.4%.
DS boss: brand awareness must come before sales push | Autocar
French premium brand is on a drive to solidify its market position ahead of the arrival of two core new models
www.autocar.co.uk
FiestaST
Honorary Master
Auto Express first look at the DS 9
FiestaST
Honorary Master
Autogefühl full review of the DS 9
FiestaST
Honorary Master
DS 9 2021 UK review
Should I buy one?
DS’s people face some pretty stiff challenges to establish their marque in the UK and attract the (80% business) customers that could just as easily opt for a BMW.
But they have two weapons with which to fight: the offer of freedom from the same-again syndrome that affects many fleet buyers, and a good car.
www.autocar.co.uk
Should I buy one?
DS’s people face some pretty stiff challenges to establish their marque in the UK and attract the (80% business) customers that could just as easily opt for a BMW.
But they have two weapons with which to fight: the offer of freedom from the same-again syndrome that affects many fleet buyers, and a good car.
DS 9 review | Autocar
Stellantis’s Parisian luxury brand goes hunting for the legacy of an automotive icon
www.autocar.co.uk
FiestaST
Honorary Master
Auto Express review of the 2021 DS 9
FiestaST
Honorary Master
AutoTrader review of the 2021 DS 9
FiestaST
Honorary Master
How DS plans to double UK sales in 2022
New 4 and 9 models from French brand will build on increasing brand awareness to deliver big growth, says MD
With a newly expanded line-up, dealer network and potential market reach, DS is targeting a year of significant growth in the UK in 2022, which could cement it as a front runner in the mainstream premium segment.
UK managing director Jules Tilstone hinted at the potential for its new four-model portfolio to achieve record sales and attract buyers from previously untapped segments: “With two cars last year, we accessed 22% of the premium car market. With these extra two – DS 4 and DS 9 – we can double that to 44%.”
Having occupied the compact crossover and mid-sized SUV segments with the 3 Crossback and 7 Crossback since its launch as a stand-alone brand, DS will now challenge a field of well established and popular rivals in the executive saloon and premium hatch segments.
www.autocar.co.uk
New 4 and 9 models from French brand will build on increasing brand awareness to deliver big growth, says MD
With a newly expanded line-up, dealer network and potential market reach, DS is targeting a year of significant growth in the UK in 2022, which could cement it as a front runner in the mainstream premium segment.
UK managing director Jules Tilstone hinted at the potential for its new four-model portfolio to achieve record sales and attract buyers from previously untapped segments: “With two cars last year, we accessed 22% of the premium car market. With these extra two – DS 4 and DS 9 – we can double that to 44%.”
Having occupied the compact crossover and mid-sized SUV segments with the 3 Crossback and 7 Crossback since its launch as a stand-alone brand, DS will now challenge a field of well established and popular rivals in the executive saloon and premium hatch segments.
How DS plans to double UK sales in 2022 | Autocar
New 4 and 9 models from French brand will build on increasing brand awareness to deliver big growth, says MD
www.autocar.co.uk
FiestaST
Honorary Master
DS 9 E-Tense 4x4 360 Rivoli+ 2022 review
Should I buy one?
The DS 9 – irrespective of the version – is the individualist’s choice, the car for those who don’t want a BMW 5 Series or Mercedes E-Class, simply because. It charts its own course, trading overt sportiness for an arguably more relevant focus on comfort. And it’s all the better for it.
There’s no reason a dose of extra power should be at odds with that, but in the case of the 360 4x4, it doesn’t present the added value it probably should. Likewise, the slightly timid nods towards driver engagement neither ruin nor transform the 9: they just muddy the waters of what it’s supposed to be.
www.autocar.co.uk
Should I buy one?
The DS 9 – irrespective of the version – is the individualist’s choice, the car for those who don’t want a BMW 5 Series or Mercedes E-Class, simply because. It charts its own course, trading overt sportiness for an arguably more relevant focus on comfort. And it’s all the better for it.
There’s no reason a dose of extra power should be at odds with that, but in the case of the 360 4x4, it doesn’t present the added value it probably should. Likewise, the slightly timid nods towards driver engagement neither ruin nor transform the 9: they just muddy the waters of what it’s supposed to be.
DS 9 review | Autocar
Stellantis’s Parisian luxury brand goes hunting for the legacy of an automotive icon
www.autocar.co.uk
FiestaST
Honorary Master
DS 9 E-Tense 250 Performance Line+ 2022 review
Should I buy one?
You either get the 9 or you don’t. Objectively, it’s not best plug-in hybrid executive saloon and the traditional German options make more sense.
This new 250 brings it closer to rivals, on paper and on the road. At the same time, it preserves what makes the 9 unique and appealing – something that the range-topping 360 4x4 model struggles to do.
www.autocar.co.uk
Should I buy one?
You either get the 9 or you don’t. Objectively, it’s not best plug-in hybrid executive saloon and the traditional German options make more sense.
This new 250 brings it closer to rivals, on paper and on the road. At the same time, it preserves what makes the 9 unique and appealing – something that the range-topping 360 4x4 model struggles to do.
DS 9 review | Autocar
Stellantis’s Parisian luxury brand goes hunting for the legacy of an automotive icon
www.autocar.co.uk
FiestaST
Honorary Master
Carwow review of the 2022 DS 9
FiestaST
Honorary Master
CarGurus UK review of the DS 9
FiestaST
Honorary Master
Parkers Cars review of the DS 9
FiestaST
Honorary Master
Euro NCAP crash test of the 2022 DS 9
FiestaST
Honorary Master
Progress report: 2022 DS 9 vs Citroen XM 1990
Two fancy French saloons, each claiming pillowlike comfort. How do they compare?
www.topgear.com
Two fancy French saloons, each claiming pillowlike comfort. How do they compare?
Progress report: 2022 DS 9 vs Citroen XM 1990
Two fancy French saloons, each claiming pillowlike comfort. How do they compare?
FiestaST
Honorary Master
Audi A4 vs BMW 3-Series vs Mercedes-Benz C-Class vs Genesis G70 vs DS 9 - Carwow
FiestaST
Honorary Master
DS Automobiles integrates ChatGPT into its cars, delivers next-level speech recognition
AI and language models are all the craze lately, in large part due to ChatGPT's public launch earlier this year. Now DS Automobiles, which is under Stellantis' umbrella, beat everyone to the punch and announced the first ChatGPT integration in vehicles. It enables voice control and natural conversation with the chatbot.
DS is making ChatGPT available for its entire range of cars DS 3, DS 4, DS 7 and DS 9 as long as they have the so-called DS IRIS SYSTEM package on board. After receiving the update, customers can say "OK IRIS" out loud or press the action button on the steering wheel and start a conversation with a ChatGPT-powered assistant. The said assistant can complete tasks, engage in conversation and even give up-to-date information on various topics.
www.arenaev.com
www.media.stellantis.com
AI and language models are all the craze lately, in large part due to ChatGPT's public launch earlier this year. Now DS Automobiles, which is under Stellantis' umbrella, beat everyone to the punch and announced the first ChatGPT integration in vehicles. It enables voice control and natural conversation with the chatbot.
DS is making ChatGPT available for its entire range of cars DS 3, DS 4, DS 7 and DS 9 as long as they have the so-called DS IRIS SYSTEM package on board. After receiving the update, customers can say "OK IRIS" out loud or press the action button on the steering wheel and start a conversation with a ChatGPT-powered assistant. The said assistant can complete tasks, engage in conversation and even give up-to-date information on various topics.
DS Automobiles integrates ChatGPT into its cars, delivers next-level speech recognition
Perhaps the first real smart voice assistant and it's available in more languages than just English.
www.arenaev.com
DS AUTOMOBILES INTEGRATES CHATGPT
A revolution in the automotive world, ChatGPT, the best-known generative artificial intelligence model, is coming to DS Automobiles, the first in Europe. With this innovation, ChatGPT now complements the usual speech recognition on all DS Automobiles models equipped with DS IRIS SYSTEM...
www.media.stellantis.com