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The latest Gen Everest has really stepped the game ito design, fit & finish, tech & pricing.Why do they compare the latest gen Everest to the LC Prado? I thought the Everest competes with the Fortuner.
Thanks @FiestaST. Do you think moving the Everest upmarket to challenge a household brand like the Prado is a good strategy?The latest Gen Everest has really stepped the game ito design, fit & finish, tech & pricing.
Many publications & sites feels it now goes toe to toe with the LC Prado.
On paper it is, they are already charging so much but it has the looks, tech & comfort features to back it up so it does makes sense.Thanks @FiestaST. Do you think moving the Everest upmarket to challenge a household brand like the Prado is a good strategy?
I expected Ford to instead try to beat the Fortuner by providing more value while competing in the same price category.