2022 Genesis G90

First ride: 2023 Genesis G90

That it has produced a credible challenger so early in its existence is to Genesis’s immense credit but, for now, the G90s capabilities are as much a reminder of the gap to the opposition that still needs to be spanned as they are of just how credible the brand has become in such a short space of time.

 
The 2023 Genesis G90 Is a Shot Across the Bow of the Luxury Segment

The G90 is a brilliant combination of luxury, tech, and refinement, all at a price that's cheaper than its rivals.

Verdict

What we have here is a phenomenal effort by Genesis. No car offers the G90’s combination of performance, luxury and technology at this price.

Still, the G90 is not cheap by any means. Including a $1,125 destination charge, the G90 starts at $90,100. If you want the electric supercharger, your G90 will set you back $100,400. The only option my car had was the $1,500 matte paint, bringing the total to $101,295. That’s expensive, sure, but when you consider the features you get for the price, plus the excellent warranty, you’re still undercutting traditional luxury competitors by thousands – if not tens of thousands – of dollars.

Besides, cars like BMW 7 Series or Mercedes-Benz S-Class are obvious money, while the Genesis G90 flies under the radar. It looks expensive, feels expensive and is every bit as comfortable as its German rivals. Genesis is still an up-and-coming automaker with a nearly nonexistent standalone dealer network, but the G90 is proof that this company knows what it’s doing.

 
Genesis G90 luxury saloon comes to Europe

Korean flagship makes maiden European voyage after Goodwood unveiling; cars will be specifically tuned for region

The new Genesis G90 has been shown at the Goodwood Festival of Speed, as the firm's flagship luxury saloon becomes available to buy in Europe for the first time.

As the Korean brand's range-topper, the G90 sports the Korean brand's 'Athletic Elegance' design language, with split LED headlamps, a clamshell bonnet, a boot-width LED rear light bar, clean shutlines and a prominent front grille.

The BMW 7 Series and Mercedes-Benz S-Class rival is now available for customers to order in short- and long-wheelbase forms, with long-wheelbase cars offering 190mm more leg room than standard.

 
The Genesis G90 limo is coming to Europe, but not the UK

Boo - big Genesis makes it to Germany and Switzerland, but won’t cross the channel

Genesis has announced its G90 saloon, a car that in its current generation was first unveiled back in 2021, is finally coming to Europe. Hurrah! But there’s a catch.

The G90 will go on sale in Genesis’s European markets – currently just Germany and Switzerland – with customers able to ‘register interest’ from today, but a Genesis spokesperson has told TG that it won't make the switch from left- to right-hand drive. Yep, that means we still won’t get it in the UK.

The Korean Mercedes S-Class and BMW 7 Series rival will be offered in both short and long-wheelbase forms in Europe, with the latter providing an extra 190mm of legroom over the former. And the short wheelbase is hardly a squeeze in the rear.

We’re told that you’ll be able to spec either four or five seats in the short wheelbase G90, but the longboy will only be available in fancy four-seat trim. Sounds like Genesis has put some proper development into the way the G90 drives for Europe too.

 
Genesis needs to build this V6-engined G90 ‘Wingback’ estate immediately

Even Genesis admits there are too many SUVs: Bring Back The Fast Estate!

Genesis has revealed a few more design details and images of its extremely delectable G90 ‘Wingback’ concept, and the primary thing you need to take away from its reappearance is thus: It Very Cool, and It Need Building Immediate.

It’s the work of our good friend Luc Donckerwolke and his creative team, to act as a “bridge between Magma and the One of One bespoke programme”. Magma is Genesis’s performance arm (‘more than a colour’, apparently), while bespoke is… well, bespoke.

So, this is purely a one-off performance wagon, but there’s real intent behind it. It’s based on an unmodified G90 platform – a big, long luxury saloon – and thus features a version of its 3.5-litre V6 powerplant that in the production car comes in 375bhp and 410bhp guises.

Upon this powerful base, Genesis has bequeathed a tweaked version of its signature design cues and language. Witness the new front bumper, flared arches for better stance, 22in custom alloys, a stretched roof with fins, and of course, a ‘sharply raked’ rear end that offers a new diffuser and a pair of spoilers. Because why have one when you can have two.


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