The 2023 Genesis G90 Is a Shot Across the Bow of the Luxury Segment
The G90 is a brilliant combination of luxury, tech, and refinement, all at a price that's cheaper than its rivals.
Verdict
What we have here is a phenomenal effort by Genesis. No car offers the G90’s combination of performance, luxury and technology at this price.
Still, the G90 is not cheap by any means. Including a $1,125 destination charge, the G90 starts at $90,100. If you want the electric supercharger, your G90 will set you back $100,400. The only option my car had was the $1,500 matte paint, bringing the total to $101,295. That’s expensive, sure, but when you consider the features you get for the price, plus the excellent warranty, you’re still undercutting traditional luxury competitors by thousands – if not tens of thousands – of dollars.
Besides, cars like BMW 7 Series or Mercedes-Benz S-Class are obvious money, while the Genesis G90 flies under the radar. It looks expensive, feels expensive and is every bit as comfortable as its German rivals. Genesis is still an up-and-coming automaker with a nearly nonexistent standalone dealer network, but the G90 is proof that this company knows what it’s doing.
The G90 is a brilliant combination of luxury, tech, and refinement, all at a price that's cheaper than its rivals.
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