2023 Toyota Crown

I wonder how much this will cost. 700k? 800k? 1mil?
 
Toyota has a busy year ahead, here is the verdict of SOMI 2023

The State of the Motor Industry (SOMI) has given Toyota the opportunity to provide a taste of what is to come throughout the year. Along with pertinent news to the South African market, Toyota South Africa Motors unveiled several new vehicles, some already familiar to us, others pushing the envelope of what green technology is available at the moment.

Toyota Crown HEV

Serving as the 16th generation of the longstanding nameplate, the Toyota Crown HEV (hybrid-electric vehicle) will signal the first foray of the Crown sub-brand into South Africa at a later stage in the year. Bridging the gap between Toyota and Lexus, these plush and luxurious models will be limited in initial introduction.

 
Striking new Toyota Crown set to debut in South Africa

For the first-time ever, the Toyota Crown will be introduced to the local market, however Toyota South Africa Motors (TSAM) says that only a limited number of units will retail, later this year.

The Crown forms part of TSAM’s continued New Energy Vehicle (NEV) product rollout. It will be available with a 2.5-litre E-Four Hybrid powertrain, benefiting from a total system output of 176kW and an impressive claimed fuel consumption figure of 4.4L/100km.

Exterior design wise, the Toyota Crown boasts a striking and unique appearance. A simple yet refined majestic design is achieved thanks to the headlamps and taillamps connected from left to right in a single straight line, along with the side profile which Toyota says expresses sophistication through surface variation without relying on character lines.


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Toyota Crown Crossover (2023) Price & Specs

The Toyota Crown Crossover is headed to South Africa in limited numbers (at first, at least) and we’ve managed to unearth pricing for this exciting new-to-SA nameplate…

Though the original Toyota Crown debuted as long ago as 1955, it’s a nameplate that’s unfamiliar to most South Africans, having largely been limited to its domestic market of Japan (though some generations were offered in other major markets, such as North America). That’s about to change, with the first few examples of the completely redesigned Crown – now in its 16th generation – about to make local landfall as part of the brand’s major hybrid offensive.

Revealed in July 2022, the new flagship Crown has evolved from a conventional sedan into a range of 4 distinct body styles, each built on the TNGA-K platform: Crossover, Sport, Sedan and Estate. At launch, South Africa will receive only the Crown Crossover version, which the Japanese firm describes as the “fusing a sedan and an SUV” (so, something akin to a liftback).

Before we dive into the powertrain details, you’re probably wondering how much the newcomer will cost in South Africa. Well, we’ve confirmed with 2 independent sources that the line-up will comprise a pair of derivatives at launch.

The Toyota Crown Crossover 2.5 E-Four CVT will start at R891 400, while a bi-tone version will also be available, kicking off at R899 600. From where we’re standing, that’s fairly keen pricing for what the automaker dubs its “luxury flagship”, as it sees the Crown Crossover positioned below top-spec versions of the Hilux, Fortuner, Land Cruiser 79 and Quantum, as well as the entire Land Cruiser Prado, GR Supra and Land Cruiser 300 ranges.

However, Toyota South Africa Motors told Cars.co.za its “allocation for this year has unfortunately been cut drastically” by the brand’s head office in Japan, suggesting very few units will be available at first. That said, the local division added it would be “requesting more volume for 2024 to introduce [the Crown Crossover] as a full-scale model in the line-up”.

How much does the new Toyota Crown cost in South Africa?

Toyota Crown 2.5 E-Four CVT – R891 400

Toyota Crown 2.5 E-Four CVT (bi-tone) – R899 600

 
Toyota considering more crossovers like the Crown, but sedans here to stay

As more and more buyers flock to higher-riding vehicles like SUVs and bakkies, we are seeing some interesting new crossover creations emerge.

One such example is the new Toyota Crown revealed in Japan last year, which is set to hit South Africa in limited numbers later this year.

Although sold alongside a new sedan version that won’t be exported, the Toyota Crown crossover seeks to combine some of the design elements of of a sedan and SUV in a sporty fastback format.

And there could be more vehicles like the Crown on the horizon, Toyota’s design boss Simon Humphries has hinted.

In an interview with IOL, Humphries said “Yes, I do think there will be more of those type of vehicles, but there is also a place for a low-down, sporty type of vehicle, and there will continue to be because it’s so practical from a driving point of view.

 
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