Here's the reason why I don't see this happening
- Using your mobile phone to surf the Internet when you have an ADSL with a WiFi Access Point is pointless.
- Mobile phones with WiFi are entering the market in many different models. If your operator has an IMS platform, you can switch between the two systems as it would be an IP-based account you'd be calling from (SIP for instance).
- In the case of most packet-based-billed networks, the transferred MB costs for the subscriber are expensive enough on one technology, but to also pay for that same transferred MB twice because you're backhauling it over ADSL just doesn't make sense. Congratulations - you've just doubled your monthly bill.
- You need an account with an ADSL provider and then another with a mobile provider. That's two broadband subscriptions. Considering that mobile operators are rolling out wireless technologies such as HSPA which have a roadmap that goes as far as 28Mbps before they consider rolling out something called "4G", what point is there to use ADSL?
- If the problem is that the mobile operators can't deliver the promised coverage and bandwidth, then why aren't they just handing these boxes out for free? Why should a subscriber pay for something the mobile operator is supposed to deliver? Coverage is a prerequisite to using a service. Mobile operators will put up a mast where they see interest in numbers. If you're not in the area, the cheaper alternative would be to roam if allowed.
- Related to that: Subscribers MUST be able to easily install this product and operators SHOULD do all the configuration and upgrading on their own.
- On a minor note: How do you sell people a pico base station, let alone a mobile phone to people who are worried about SARS levels?
Based on all this: How many people would actually do this without generous help from the mobile operators? I can well see this in niche applications, but as far as niche products are concerned, you can always find a tanning solarium in a lab somewhere in Antarctica.
Those were my two cents.
