A lesson from the banking industry....

martin

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In July 2001 a online banking venture called 20Twenty was launched with partner and bank licence holder, Saambou.

20twenty’s customer base grew to over 40,000 within its first six months of operation

Saambou was put under curatorship on 9 February 2002, forcing 20twenty to search for another partner

During the period February 2002 to July 2003, 20twenty approached and was approached by both local and international banks to investigate a possible partnership

<b>In an unprecedented move, during the curatorship period, 20twenty’s customers became vocal advocates for their banking brand by establishing a fans website [www.20twentyfans.org.za] and offering to pay their own money into the bank, or higher fees in an attempt to rescue it</b>

On 1 August 2003 Standard Chartered Bank acquired 20twenty from Saambou’s curator

(Standard Chartered Bank (SCB) is the best international bank in sub-Saharan Africa, with over 500 offices in more than 50 countries around the world. Not to be confused with Standard Bank. )

<b>-&gt; What saved 20Twenty was there dedicated customer base, who made it's presence felt on 20Twenty's online forum. Online forums can become a force to be reckoned with if enough people voice their opinion for a sufficient period of time.</b>

http://www.20twenty.com/homepage.asp
 
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