Advice on advertising

[Sakkies]

Hi ,

I need some advice on advertising. I would like some opinion on where to advertise and what would be the best form.

Thanks in advance

 

[maumau]

What would you like to advertise Sakkies?

 

[Sakkies]

A website that sells products , basically a shopping website.

 

[Chevron]

A website that sells products , basically a shopping website.

Googly display is the obvious choice as you can show images of actual products.

 

[koeksGHT]

Googly display is the obvious choice as you can show images of actual products.

yup, there are a few vouchers available too.

 

[FuLL_MeT4L]

Google Adwords can be very competitive, but is definitely the right place to start with selling products online. Start with Search Network and try a bit of Display Network as well. Display network can be profitable, but search is usually more reliable.

Email marketing is also excellent, but you'll need to build your own lists. Make sure you're collecting email addresses: "Sign up and hear about our specials first!"

Other common online advertising disciplines include Search Engine Optimisation, Social Media Marketing, Content Marketing, Affiliate marketing, and Remarketing. Focus on adwords and email for now as they're the easiest to get started with and I wouldn't recommend trying to skill up in everything at once.

 

[Chevron]

Adwords search let's you target people interested in the products directly. But many people won't buy from a place they've never heard of before. Display helps build some awareness so when they wanna buy they'll click on your search ad as they recognise you from display earlier.

 

[Sakkies]

Thank you all so much for the advice , I really appreciate it

 

[FuLL_MeT4L]

Adwords search let's you target people interested in the products directly. But many people won't buy from a place they've never heard of before. Display helps build some awareness so when they wanna buy they'll click on your search ad as they recognise you from display earlier.

People absolutely do buy from shops they've never heard of before. Trust factors are a big deal though and you need to have that nailed.

There's certainly a place for using display for brand building, though I'd say that using display for remarketing would far sooner be the priority for a small ecommerce. I suppose it all depends on ones objectives though.

 

[WebNexus]

Hi Sakkies,

It would help if we new more about your website and the type of products you sell.

Is the website up or are you still working on getting it up and running?

 

[Sakkies]

Thank you all for the responses :

My website is up and running , it is focused on fine and fashion jewellery for both men and women.
Also , we are introducing premium products for tablets and cellphones. These are our main products at the moment , we do have other small items