Alastair Tempest


Aug 29, 2012
President of the Institute for Interactive Marketing (IIDM) & Chief Operating Officer of the Direct Marketing Association (DMASA).

Alastair started his career with Independent Television in London. He moved to Brussels in 1980 to work for advertising, setting up the European Advertising Tripartite to lobby the European Commission and European Parliament.

He joined Reader’s Digest in 1992 and headed up the European office in Brussels. He then moved to FEDIM (now FEDMA), which has as its mission to promote, and protect direct and interactive marketing. He has lead up many projects for FEDMA, and was the Chairman of the Pan-European Education and Advisory Committee from 2001 to 2010. He writes and lectures extensively on direct marketing issues.

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