Alfa Romeo Milano

Watch the Alfa Romeo Milano announcement live here

It's finally time for Alfa Romeo to unveil its first EV. The brand has so far employed a drip-by-drip teaser release strategy, unveiling the name first, then showing it to us in camouflage, and then finally revealing the official launch date - which is today.

The Milano is called Milano because Alfa Romeo was founded in Milan, Italy, and Milano is the Italian word for the city. The brand wants to go back to its roots, as it were, while reinventing itself for the electric era. The unveiling of the Alfa Romeo Milano will be live streamed below starting at 5 PM CEST, which is 4 PM UK time, 3 PM GMT, 11 AM EST, and 8 AM PT.


 
Welcome to Alfa Romeo's first electric car: the brand-new Milano

Meet the small SUV that Alfa hopes will massively boost its sales... and sprinkle a little romance into the segment

This is the Alfa Romeo Milano, the small SUV that aims to dramatically boost the company’s sales. Alfa Romeo, of course, is part of the sprawling Stellantis group, so this car is related to the Fiat 600, Jeep Avenger, Peugeot 2008 and Vauxhall Corsa. Ah, but Alfa says the Milano is a ‘handbook’ for the Italian brand, devoted “to the satisfaction of the sensory faculties”. Erm, OK.

Alfa has traditionally done that via rorty engines and characterful styling. The Milano is the first Alfa BEV, though there will be a hybrid, too, powered by a 1.2-litre, three cylinder turbo. We might get the front drive one in the UK – Alfa has yet to decide – but not the all-wheel drive iteration.

So the name of the game here is differentiation. Take those same ingredients – in this case the eCMP platform - and do something extra tasty with them. Alfa’s design team, led by Alejandro Mesonero-Romanos, has certainly had a good go. The Milano is 4.1m long, 1.5m tall, and has a solid stance. The overhangs are short, the rear truncated in a way that makes references to the Sixties Giulia TZ less fanciful than first appears. There’s a new take on the ‘scudetto’ grille, which comes in ‘leggenda’ or punchy ‘progresso’ versions. The Alfa telephone dial wheels get a remix. And the 3+3 headlights are full LED matrix jobs.

The electric Milano uses a 54kWh battery pack (50.8 useable), not entirely coincidentally the same one you’ll find in the Abarth 600e and Jeep Avenger. Here, it’s available in two variants, with either a 154bhp or 238bhp power output, and a single motor driving the front wheels. Alfa claims a range of 250 miles. If TG’s Avenger experience is anything to go by, that’s likely to be closer to 200 in the real world, although we’ve seen 4.1 miles per kWh from that car.

 
Alfa Romeo Milano

Sporty at heart, compact in size and Italian style at first sight. The wait is over. Alfa Romeo presented the new MILANO to the international press right in Milan, at the historic headquarters of the Automobile Club Milano, in an unconventional way and with a dual purpose: on the one hand, to demonstrate Alfa Romeo's new language; on the other, to confirm that visceral and proud partnership with the city where Alfa Romeo was founded in 1910 as an emblem of the perfect balance between innovation and tradition, founding characteristics that bind the brand to its hometown.

Orders opened for MILANO in the "SPECIALE" launch version, the new gateway to the Alfa Romeo world for everyone, Alfisti fans and beyond, who has been awaiting the brand's return to the segment. To play a leading role, Alfa Romeo offers the sportiest and most exciting compact car to drive in the entire class, the only one that can enter into conversation with enthusiasts for the Giulietta and Mito and attract a new generation of Alfisti fans.

Alfa Romeo MILANO is inclusive and offers everyone the opportunity to access a distinctive and attractive car. Its mission is to win over a new generation, through a new design language. Remaining steadfast is its innate aptitude for sportiness, a trait that has animated Alfa Romeo since 1910, with 'sportiness' intended as an engaging driving experience in everyday life.

In a segment populated by sporty versions derived from generalist models, MILANO is proposed as a cool and unique object, combining a captivating style with the most advanced technology in terms of comfort, connectivity, and driving dynamics. Uncompromising comfort, as evidenced by the largest trunk among premium competitors (400 L). MILANO is also available in hybrid and electric, without distinctions in terms of aesthetics or equipment, because the only thing that matters is the fact it is 100% Alfa Romeo.

 

Italy says that it’s illegal for Alfa Romeo to call its new EV the Milano - electrek​

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What’s an Alfa Romeo without a cool Italian-sounding name? The Stellantis-owned company is naming its first BEV after the famous city of Milan, but the Italian government is now playing hardball by saying that’s illegal since the car will be built in Poland.

If it’s not made in Italy, it can’t sound Italian.

Alfa Romeo – the iconic Italian brand founded in 1910 – unveiled its first all-electric car this week, a small SUV dubbed the Milano. Stellantis has been at odds with the Italian government for months for what he says is its lack of support in EV adoption and not backing home-grown brands Fiat and Alfa Romeo, but the government says that moving production outside the country is a step way too far.

Italy’s industry minister Adolfo Urso, according to Automotive News Europe, slammed Stellantis for the decision to build the EV at the company’s Tychy plant in Poland – meaning the car will be the first Alfa Romeo to be entirely built outside of Italy.

And if the electric vehicle isn’t built in Italy, it can’t carry an Italian-sounding name according to Italian law.

“A car called Milano cannot be produced in Poland. This is forbidden by Italian law,” Urso said, referring to 2003 law that prohibits any products being sold with Italian-sounding names that aren’t made in Italy.

Yet somehow calling it the Tychy doesn’t have the same ring.

“This law stipulates that you cannot give indications that mislead consumers. So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law,” he added, according to Automotive News Europe.

 
WATCH: Alfa Romeo Milano is the Italian brand’s edgy new entry model

It’s not a common occurrence, the launch of a new Alfa Romeo. We’re willing to bet there were more McLarens introduced in the last few years than Alfas. Anyway, the company has just unveiled an all-new model called the Milano.

The Alfa Romeo Milano is an all-new nameplate for the brand. It seems fitting, considering this is new territory for the company. Alfa says this is a compact car, but at 4,170mm long, 1,780mm wide and 1,500mm high, it’s not quite a Golf competitor. Think of it as a stylish crossover. Speaking of style…

The newcomer has a few cues that we are pretty sure will be signatures of the brand going forward. Most notable among these is the new interpretation of the shield logo and the new ‘3+3’ headlamp treatment. The ‘petali’ alloys are a new take on the famous tele-dials that fans know so well. There is also the ‘truncated tail,’ a reference to the legendary Giulia TZ.

The Milano is all-new from the ground up. It is built on the new Stellantis e-CMP platform, which means there will be other brands in the stable that will use the same platform.

As the platform name suggests, the Milano is available as an EV. The ‘Elettrica’ is fitted with a 54 kWh lithium-ion battery pack. This powers a single hybrid motor.

The ‘Elettrica’ is available in two variants. The base model has 115kW of power and 410km of driving range. A hotter Elettrica Veloce dishes up 177W. It also boasts a 25 mm lower ride height, stiffer anti-roll bars and 380mm front discs with four-pot monobloc calipers.

There is also a hybrid-powered version, called the Ibrida. Power comes from a 100kW 1,2-litre three-cylinder turbo petrol engine. This petrol engine is mated with a 21kW electric motor that is built into the six-speed dual-clutch gearbox.

 
Italy Says Its Illegal To Build The Alfa Romeo Milano Anywhere But Italy

Government officials say the car's name is too "Italian sounding" not to be built in Italy.

Italy is not happy with Stellantis’ decision to produce Alfa Romeo’s first fully electric vehicle – called the Milano – abroad. In fact, Italy’s industry minister says the decision actually violates Italian law, and he’s actually not wrong.

Earlier this week, the debilitatingly-Italnin automaker revealed its new Milano small SUV, named after the northern Italian city of Milan, where Alfa was founded in 1910. There’s just one problem: Stellantis wants to build the Milano in its Tychy plant in Poland, according to Reuters. It would be the first Alfa Romeo to ever be entirely built outside of Italy. Again, there is a law on the books in Italy that forbids this type of thing.

Here’s more from Reuters on just why you cannot build “Italian sounding” products outside of Italy, and what the country’s Minister of Economic Development had to say about it:

“A car called Milano cannot be produced in Poland. This is forbidden by Italian law,” Adolfo Urso said in Turin, referring to 2003 legislation that targets “Italian sounding” products that falsely claim to be Italian.

“This law stipulates that you cannot give indications that mislead consumers. So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law,” Urso said.

 
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