Amazon changes app logo that 'resembles Adolf Hitler'

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www.bbc.com

Amazon changes app logo that 'resembles Adolf Hitler'

The new design shows a folded corner of blue tape on an Amazon box.
www.bbc.com www.bbc.com

Amazon has quickly changed its main shopping-app logo, after commentators said the recent redesign made it look like Adolf Hitler.



Launched in January, the icon depicts a strip of blue tape over an Amazon "smile" logo.

But some observers said it resembled a toothbrush moustache, associated with the Nazi dictator.


The technology giant has now changed the design to a folded blue tape, following customer feedback.

Amazon told BBC News the first icon had been trialled in a few countries before the change had been made.


Branding agency Coley Porter Bell chief executive Vicky Bullen said: “Unfortunately for Amazon, the visualisation of their parcel tape on the original logo will immediately be associated as a Hitleresque moustache, as that shape is forever embedded in our [subconscious] brains as such - not the best association for a brand that wants to create delight on the doorstep.”



The app logo - which appears on smartphones and tablets - previously showed a graphic of a shopping trolley.


The new design appears to be based on a brown Amazon parcel, with the company's signature smile and blue tape.
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they should've kept it, it suited their new approach of censoring books they dont agree with
 
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