Amazon Enshittifies the Fire TV User Interface with Even More Ads

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Amazon this week introduced five new types of advertisements directly into the user interface of its Fire TV products, further enshittifying the streaming video set-top boxes.

We first learned about this horrible change from StreamTV Insider, which reported that these new options expand on the digital ads found previously to include “span buying, CTV advertising bundles, display ad placements, and contextual opportunities” for advertisers. These ads will further degrade the Fire TV user experience for about 155 million people in the U.S. each month, or 6 out of 10 of all U.S. adults. To date, Amazon has sold over 200 million Fire TV devices worldwide.
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www.thurrott.com

Amazon Enshittifies the Fire TV User Interface with Even More Ads

Amazon this week introduced five new types of advertisements directly into the user interface of its Fire TV products.
www.thurrott.com www.thurrott.com
 
Don't buy hardware from software/services companies.
 
Not that Google is much better, making a return to downloading and playing from a shared drive more attractive option :(

Streaming was real nice and simple till they started buggering it up in the name of greed.

Maybe with all the adverts, they should start giving the streaming devices away for free.
 
BBSA said:
Just use controld or similar products to block the ads.
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My Fire TV 4K MAX stick, connects exclusively via ControlD, and I have not noticed less adds, maybe I should try blocking some amazon domains, but must make a note to try that when load shedding is over.
 
elf_lord_ZC5 said:
My Fire TV 4K MAX stick, connects exclusively via ControlD, and I have not noticed less adds, maybe I should try blocking some amazon domains, but must make a note to try that when load shedding is over.
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Strange, controld is usually good in blocking ads.

Yes, it is probably a good idea to check the controld log and block some domains.
 
BBSA said:
Strange, controld is usually good in blocking ads.

Yes, it is probably a good idea to check the controld log and block some domains.
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Might have something to do with the Fire TV stick "living" in the UK, so everything is being redirected?
 
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