ANC Concerned about DA Airtime Campaign

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The ANC Gauteng is concerned about a campaign by the DA to put the party's logo on cellular airtime vouchers, it said on Tuesday.

"We have been informed that the Democratic Alliance is using airtime vouchers of MTN and Vodacom to promote its campaign," the African National Congress Gauteng said in a statement.

It said the party would talk to the companies about disassociating themselves with party political campaigns, which it considered ambush marketing.

Its members would have every right not to purchase the airtime from these companies.

The Sowetan reported on Tuesday that the DA had bought advertising space on MTN vouchers sold in spaza shops.

DA spokesman Mmusi Maimane reportedly said the vouchers, which also detailed the party's role in the liberation struggle, were part of the party's "know your DA" campaign.

"We are engaging consumers that buy airtime. We found that through MTN we will be able to reach everyone and inform them about our party," the newspaper quoted him as saying.

"We purchased the advertising space, and this has nothing to do with MTN. It does not mean MTN supports the DA," he said.

According to The Sowetan, MTN brand and communication general manager Ryan Gould distanced the company from the advertising.

"MTN is not aware of this advertisement, therefore the advertisement contained in the voucher in not sanctioned or endorsed by MTN SA," he was quoted as saying.

"MTN suspects that it is from distributors of airtime who purchase the airtime pin from MTN, but use their own paper to print, and as such sell advertising space to recoup the paper costs."


Source : Sapa /aa/clh
Date : 04 Jun 2013 18:47
 
saksakgp said:
It's clever. It's also a risk to the cell companies.
Click to expand...
Only from the ignorant. Advertising space was purchased by the da from Blue label media who through blue label telecom print 80 million prepaid vouchers for all 3 networks every month. The ads appeared on all the networks' topup vouchers.
 
I don't particularly like this type of political advertising. We can see the focus of the DA this elections is a the whole "know your DA" to try and get a foot in the doors. But, as good of a tactic as it is, I'm not sure I agree with it.
 
The only reason why they pizzed is because the only way they can get votes is by empty promises, bribery and threat.

There is a cure for cANCer, unfortunately it might come too late to save SA and ALL it's people from starvation, hunger and ultimately war with genocide being a huge factor.
 
Sinbad said:
Only from the ignorant. Advertising space was purchased by the da from Blue label media who through blue label telecom print 80 million prepaid vouchers for all 3 networks every month. The ads appeared on all the networks' topup vouchers.
Click to expand...

So there's no risk for the cell companies?
 
Garyvdh said:
The ANC Gauteng is concerned about a campaign by the DA to put the party's logo on cellular airtime vouchers, it said on Tuesday.

"We have been informed that the Democratic Alliance is using airtime vouchers of MTN and Vodacom to promote its campaign," the African National Congress Gauteng said in a statement.

It said the party would talk to the companies about disassociating themselves with party political campaigns, which it considered ambush marketing.

Its members would have every right not to purchase the airtime from these companies.

The Sowetan reported on Tuesday that the DA had bought advertising space on MTN vouchers sold in spaza shops.

DA spokesman Mmusi Maimane reportedly said the vouchers, which also detailed the party's role in the liberation struggle, were part of the party's "know your DA" campaign.

"We are engaging consumers that buy airtime. We found that through MTN we will be able to reach everyone and inform them about our party," the newspaper quoted him as saying.

"We purchased the advertising space, and this has nothing to do with MTN. It does not mean MTN supports the DA," he said.

According to The Sowetan, MTN brand and communication general manager Ryan Gould distanced the company from the advertising.

"MTN is not aware of this advertisement, therefore the advertisement contained in the voucher in not sanctioned or endorsed by MTN SA," he was quoted as saying.

"MTN suspects that it is from distributors of airtime who purchase the airtime pin from MTN, but use their own paper to print, and as such sell advertising space to recoup the paper costs."


Source : Sapa /aa/clh
Date : 04 Jun 2013 18:47
Click to expand...

How is looking at JZs balding head on a 30 foot billboard on the highway not ambush marketing?
 
Sneeky said:
The ANC use the SABC
Click to expand...

ehhh....to an extent...I would hesitate to say the SABC is open to whoever is in charge.

The DA should rather focus on getting rid of their "white party" image.

In a recent case study I had to do for uni, the ANC is overly not supported by the black youth. The DA on the other hand is also not seen as a party worthy of a vote. So many of the black youths are deciding to not vote at all. It is actually sad because the youth of the country have the largest voting share.

I still would suggest people should vote, even if it is for the less of two evils. Many say their vote won't count because the anc will just win anyway. How wrong they are.

The only problem I see for the DA is Agang. Another fly by night COPE who will just take their votes and let the ANC win.

Though it is good to have choice. Sometimes you just got to have a two horse race because those who don't vote ANC or DA are really just wasting their vote. You won't see any change voting for the same people (ANC) but you also won't see change if you vote for a weak opposition that cannot compete.

I suggestion from me would be to have voting poles at universities. To encourage the youth to vote.
 
Last edited:
ChocolateBadger said:
ehhh....to an extent...I would hesitate to say the SABC is open to whoever is in charge.

The DA should rather focus on getting rid of their "white party" image.

In a recent case study I had to do for uni, the ANC is overly not supported by the black youth. The DA on the other hand is also not seen as a party worthy of a vote. So many of the black youths are deciding to not vote at all. It is actually sad because the youth of the country have the largest voting share.

I still would suggest people should vote, even if it is for the less of two evils. Many say their vote won't count because the anc will just win anyway. How wrong they are.

The only problem I see for the DA is Agang. Another fly by night COPE who will just take their votes and let the ANC win.

Though it is good to have choice. Sometimes you just got to have a two horse race because those who don't vote ANC or DA are really just wasting their vote. You won't see any change voting for the same people (ANC) but you also won't see change if you vote for a weak opposition that cannot compete.

I suggestion from me would be to have voting poles at universities. To encourage the youth to vote.
Click to expand...

If you gave free pizza and beer to voters, youth would overrun the voting booths.
 
2012 said:
I don't particularly like this type of political advertising. We can see the focus of the DA this elections is a the whole "know your DA" to try and get a foot in the doors. But, as good of a tactic as it is, I'm not sure I agree with it.
Click to expand...

it's just propaganda. the DA is 100 times better than the ANC, but they're still crap
 
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