Anyone know Take 2's surprise?

Zenbaas said:
Nothing much really. I'm afraid for now they've taken a few steps back. Some "user" input might have steered them in a better direction :erm:
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I never figured them for being too interested in what the plebs had to say. Then again, I've never been on particularly good terms with their customer service but at least they functioned to expectation and you knew you'd get what you ordered (mostly) on time and in (mostly) good condition.

That site and name seriously irk me. It's almost as bad as Wantitall's site and the name? "Take2" was a perfect name, it had a perfect professional and "Hollywood" high-life feel logo. What's their new logo going to be? Some fat guy gobbling stuff up?

I feel kind of embarrassed for their part :/
 
Seems they were bought by a U.S hedge fund.

A major US$3.5-billion New York-based hedge fund headed by investor Lee Fixel has been quietly buying up some major eCommerce properties in South Africa over the past five years.

The New York-based Tiger Global Management LLC, which recently invested US$20-million in business social network LinkedIn and US$80-million in Facebook, now holds a stake in the country’s largest online auctions site, Bid or Buy. Add to that a growing portfolio that includes key online properties such as Private Property, the largest online property portal, and Take2, an online shopping site and Kommetjie-based travel bookings site SafariNow. Tiger also enjoys equity in local jobs portal, jobs.co.za and online payment and fulfilment site PayFast.
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The company also invests in fixed income markets of United States and hedge funds. Tiger typically invests in real estate, telecommunications, energy, media, and retail sectors. For real estate holding, it invests in India, China, Western, and Eastern Europe. The company was founded in 2001 and is based in New York, New York with additional offices in Beijing, China and Mumbai, India.
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http://memeburn.com/2011/02/exclusive-major-int’l-vc-stealthily-buying-up-local-ecommerce-sites/
 
I would have thought the name "Take2" is worth more than the actual site, there's a zillion eCommerce websites selling electronics/dvds/books and doing exactly the same thing. So it doesn't make sense that they'd launch with a new name, how's that for "brand-breaking" ?
 
have some good specials on and I will be happy
 
I must say, I was expecting something else... a large announcement, an exclusive deal etc...
The site changing doesn't mean much to me.
 
Seems like they had no choice but to rebrand. The name is apparently owned by someone else.
 
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