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On the contrary - they never had to announce it at all - they chose to do it at MacWorld. The device isnt - or at least wasnt at the time of the announcement - even fully functional.bwana : The Apple TV is the only product the have talked about long before announcing. The iPhone is a different story. They had to announce it then due to the FCC
No reason why they couldn't have done an announcement then. The world stops to listen when Jobs passes gas so it wouldn't have made the slightest difference.bwana : If they didn't do it then, then the world would have learnt about it in an FCC filling a month later