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Apple launches Beats Studio Buds
Apple Inc. announced the $149.99 Studio Buds wireless earphones, the latest addition to its Beats headphones line and a strong signal for how the company divides its two competing personal-audio brands.
The Studio Buds are more affordable and compatible than Apple’s AirPods line: they charge via the more universal USB-C connector rather than Apple’s proprietary Lightning and they have a dedicated Android app, making them friendlier to users outside the company’s device ecosystem.
Where the AirPods line appears tailored to enhance and complement Apple’s iPhones, iPads and Macs, Beats products are pitched at the wider market with a more device-agnostic approach.
[Bloomberg]
Apple Inc. announced the $149.99 Studio Buds wireless earphones, the latest addition to its Beats headphones line and a strong signal for how the company divides its two competing personal-audio brands.
The Studio Buds are more affordable and compatible than Apple’s AirPods line: they charge via the more universal USB-C connector rather than Apple’s proprietary Lightning and they have a dedicated Android app, making them friendlier to users outside the company’s device ecosystem.
Where the AirPods line appears tailored to enhance and complement Apple’s iPhones, iPads and Macs, Beats products are pitched at the wider market with a more device-agnostic approach.
[Bloomberg]