Apple's 2010 MacBook Air range: SA pricing revealed

Um, dont forget that the US charges sales tax up and above the price of the Mac and it varies from state to state...so take off 14% on our prices if you wanna make a fair comparison! The prices are damn good!
 
I don't like the soldered onto mainboard battery, RAM and SSD HDD. Cannot upgrade or replace if need be. Pays yo' money, ya gots what ya got. Period. The End.
 
$999 x 7 = R6693

So that leaves you with only R2006 to pay for shipping, import duties, and whatever other expenses comes with it. I can't believe i'm gonna say this, but well done Core.

That is correct from our point of view. How much does Core pay for it, and what is their mark-up?
 
The prices are crap here but this has to be the sexiest machine one has ever seen and it runs on a decent OS.
 
Not bad prices compared to how much we were previously ripped of by, but still way overpriced. I'd still rather build up a PC which will be a) Upgradeable b) More powerful c) Cheaper
 
Here's a rough 'same price gets you, approximately' comparison in the PC world, for the first three options (option 4, well rest assured R15K will get you an excellent laptop):

1 ; 1.4GHz, 64GB, 11", 2GB RAM - Same price gets you: Acer TravelMate TM5730, 2.5GHz, 320GB, 4GB RAM
2 ; 1.4GHz, 128GB, 11", 2GB RAM - Same price gets you: TM8572G i5 2.4GHz, 500GB, 4GB RAM, 1GB VGA
3 ; 1.86GHz, 128GB, 13", 2GB RAM - Same price gets you: Tecra 2.66GHz, 320GB, 512MB VGA, 3G, 4GB RAM

Now yeah I know the Apple laptops are SSD, and have OS X. Apart from that, they seem like a terrible deal at the Core Group prices. I'd much rather have much bigger hard disks and much more RAM. Or buy a cheaper similar spec'd laptop and save the difference for my kids education.

Valid comparison but what you are paying for in the Air is a completely fresh and carefully engineered overall laptop design. These laptops in the comparison are more of a repackaging than a redesign. In the case of the air there is a substantial amount of design effort that goes into making the product so compact. This rings up some pretty intense NRE costs. Even compared to its predecessor the new air shows signs that the Apple engineers have been hard at work. Then there is the unibody aluminium chassis which does not come cheap but still allows a laptop this compact to be relatively robust.

WRT performance the folks at Apple realised that a laptop of this nature is not going to be used by pixel crunchers but rather by road warriors. The target market is most likely to limit their most probable use case to working in spreadsheets and documents etc... For these such applications the air is most likely to outperform all of the mentioned laptops because of its SSD. Apple have wisely analysed the most probable and restrictive bottleneck (given their target market) and widened it.

All things taken into consideration the honest truth is that you are paying a premium for Apple products (although the less compact MB pro range are quite reasonable and probably better suited to the above comparison). I have worked on an acer for the last 4 years and it does the job but there is nothing special about it that makes me enjoy working on it. Apple design their products to deliver an enjoyable user experience through the subtleties. Some people will be willing to pay for this and others won't. It's like comparing a 250kW Chinese vehicle to a 250kW German vehicle. Each man to his own. It brings to mind what jobs said to the shareholders in 2008 "We don’t know how to make a $500 computer that’s not a piece of Junk".

Now for all the folk talking about importing directly...I'm sold, please point me in the direction of a website that will allow me to do this. I've tried Amazon but they only ship to the U.S. Any other suggestions? Ta.
 
All things taken into consideration the honest truth is that you are paying a premium for Apple products

Funny thing is I actually wouldn't mind paying the 'Apple premium'. However the problem is we pay BOTH an Apple premium AND a 'Core Group' premium, we get double-hit, and I refuse to pay both. I almost feel like it's 'OK' for Apple to charge a bit extra because of their focus on good engineering. But Core Group bring NO value to the table other than "heyeah we're a bunch of talentless middlemen who just happened to score a monopoly on distribution in SA, PAY UP suckers we gonna bleed u!!1!". They won't get my money.
 
Here's a rough 'same price gets you, approximately' comparison in the PC world, for the first three options (option 4, well rest assured R15K will get you an excellent laptop):

1 ; 1.4GHz, 64GB, 11", 2GB RAM - Same price gets you: Acer TravelMate TM5730, 2.5GHz, 320GB, 4GB RAM
2 ; 1.4GHz, 128GB, 11", 2GB RAM - Same price gets you: TM8572G i5 2.4GHz, 500GB, 4GB RAM, 1GB VGA
3 ; 1.86GHz, 128GB, 13", 2GB RAM - Same price gets you: Tecra 2.66GHz, 320GB, 512MB VGA, 3G, 4GB RAM

Now yeah I know the Apple laptops are SSD, and have OS X. Apart from that, they seem like a terrible deal at the Core Group prices. I'd much rather have much bigger hard disks and much more RAM. Or buy a cheaper similar spec'd laptop and save the difference for my kids education.

If you had R8999 for option 1 and were shopping in the UK, you could buy a Acer Aspire 5741 (Core i3 330M 3GB 320GB DVD-SM 15.6" Windows 7 Home Premium 64) and still get R4350 change.
 
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